Animation
Sony AATH launches an exciting new show Amader Thakurmar Jhuli
Mumbai: Sony AATH, one of the most popular Bengali entertainment channels, is thrilled to present its latest offering ‘Amader Thakurmar Jhuli’, a heartwarming journey into the world of timeless stories and cherished memories. The show is a collection of captivating stories that have been loved for generations. ‘Amader Thakurmar Jhuli’ will premiere on March 31st at 01:00 pm on Sony AATH.
Celebrating the age-old tradition of storytelling passed on to generations, ‘Amader Thakurmar Jhuli’ features enthralling narratives that have enthused people of all ages. Each episode transports viewers to a bygone era with grandmothers as the ultimate storytellers, weaving magic, and crafting imaginations. These stories have high resonance with the culture of Bengal, and they impart valuable life lessons to the viewers.
To know more, tune in to Sony AATH and watch timeless tales of ‘Amader Thakurmar Jhuli’ on 31 March at 01:00 PM.
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Sony Pictures Networks India’s chief marketing officer & business head – English Cluster & Sony AATH Tushar Shah:
“Amader Thakurmar Jhuli is an interesting series that will explore intergenerational relations with meaningful moral stories. With this, we aim to strike an emotional chord with Sony AATH’s viewers in Bengal and hope that they enjoy this offering.”
MUMBAI: History is getting a fresh rewrite this time with code, creativity and a longer arc in mind. Lens Vault Studios has announced its first original production, Bal Tanhaji, marking the official entry of the newly launched, tech-driven studio into India’s evolving entertainment landscape.
Arriving six years after the box-office success of Tanhaji: The Unsung Warrior, the new project expands the universe rather than revisiting familiar ground. Bal Tanhaji explores uncharted narrative territory, signalling a clear shift from one-off cinematic spectacles to long-format, world-building storytelling designed for digital-first audiences.
At the heart of this ambition is Prismix Studios, the in-house generative AI and technology arm powering the creative engine behind the show. The studio’s approach blends storytelling with next-generation tools, aiming to reimagine how Indian IPs are created, scaled and sustained beyond theatrical releases.
For Lens Vault Studios chairman Ajay Devgn the new venture represents a deliberate step beyond traditional cinema. The focus is firmly on building long-form intellectual properties across fiction and non-fiction, tailored to changing viewing habits and platform-led consumption. He said the studio intends to explore formats that remain largely untapped, while drawing on the team’s experience with large-scale cinematic storytelling.
Lens Vault Studios founder and CEO Danish Devgn echoed that sentiment, describing Bal Tanhaji as the studio’s first generative-AI-led IP and the starting point of a broader vision. The aim, he noted, is to carry forward the legacy of the Tanhaji universe while connecting with younger audiences through a blend of powerful narratives and emerging technologies.
With Bal Tanhaji, Lens Vault Studios is planting its flag early not just launching a show, but signalling a larger play for cinematic universes that live, grow and evolve across platforms. If this debut is any indication, the future of Indian storytelling may be as much about imagination as it is about innovation.
