GECs
Sony AATH emerges as third most viewed Bangla GEC in FY 19-20
MUMBAI: Sony AATH has been consistently entertaining the viewers in the Bangla market, helping it become the fastest growing Bangla GEC over the past four years with 28 per cent growth year on year (Source: BARC: West Bengal, TG: 2+, Period: Wk 1’16 – 16’20, Average Weekly Impressions).
Buoyed by the growing preference of viewers, Sony AATH became the third most viewed Bangla GEC in FY 19-20 in Bengal state as well as in Bengal urban markets. Additionally, Sony AATH’s Sunday Fundays – the 10AM-2:30PM slot on Sundays – has worked wonders as the channel is #1 in the slot with 30 per cent share in Bengal (Source: BARC Market: West Bengal, TG: 2+, Period: Wk 14’19 – Wk 13’20, Average Weekly Impressions).
The channel, with its strong programming mix, reflects the culture of Bengal and engages with viewers across all age groups, bringing families together for wholesome family entertainment.It also connects users over social media, with the YouTube page having a strong following of 6.5MN subscribers and average monthly views of more than 170MN.
Tushar Shah, business head, Sony AATH and English cluster, Sony Pictures Networks India, said: “We have been passionate and persistent about entertaining the viewers in the Bangla market for the last 10 years and are happy to have succeeded in doing so and emerging as a strong #3. This feat would not have been possible without the love of the audience and the support of the advertisers and the distribution partners. We feel deep gratitude for the support and aim to grow stronger”.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
