Hindi
Somethings fishy!
MUMBAI: Viacom18 Motion Pictures brings to its audiences a rip roaring comedy What The Fish, this December, set in a Delhi house which is left empty apart from Mishti the fish when ‘Masi’ (the evergreen Dimple Kapadia) goes on a trip, leaving it to the niece. Starting with a crazy party the house becomes a center for some hilarious activity. Manu Rishi, Manjot Singh and Anand Tewari join the act with the unique comic timing.
Directed by Gurmmeet Singh the film is co-produced by Viacom 18 Motion Pictures, Lightform Pictures Production and presented by Tipping Point Films.
Known for creating a buzz with their unique and innovative ways to promote a film, the producers have a lot of context to do so with this particular venture taking a hint from some of the bizarre items which make an appearance in the movie (condoms, a joint, mardangi ki goliyaan to name a few).
Viacom 18 Motion Pictures has sent across a fish-bowl package to various trade organisations, media houses, celebrities, twitter/digital influencers and radio jockeys; and this doesn’t end here – even Mumbai with its rickshaw-walla’s, and not to forget the machliwali’s and various commoners have been plastered with the curious case of a fancy fish bowl literally making the city go – What The Fish!
“WTF is the most hilarious comedy that you are going to see in a while. The sheer craziness of the happenings in the film though entirely situational makes it unmissable. The movie demanded that we go beyond the cliché and create some ‘comic curiosity ‘ to brace audiences,” said Viacom18 Motion Pictures head of marketing & operations Rudrarup Datta.
What The Fish is set for release on 13 December.
Hindi
Kridhan Infra enters film production with AI-led feature film
Infra firm debuts AI-powered film marking RSS centenary
MUMBAI: Kridhan Infra Limited is swapping hard hats for headsets. The infrastructure company has announced its entry into film production and media technology through its subsidiary, Kridhan Mediatech Private Limited, with the nationwide theatrical release of Shatak: Sangh Ke 100 Varsh, an AI-led feature film.
With Shatak, the company is not just stepping into cinema but staking a claim in what it describes as one of the world’s early full-length AI-driven feature films. Artificial Intelligence has been embedded across the creative and production process, from script visualisation and environment creation to modelling and production design.
The film commemorates 100 years of the Rashtriya Swayamsevak Sangh, tracing defining moments, personalities and historical phases that shaped its journey. By combining archival storytelling with algorithm-powered creativity, the project attempts to blend heritage with high technology.
For Kridhan Mediatech, this is only the opening scene. The subsidiary’s broader ambition spans AI, CGI, virtual production systems and scalable content models for both theatres and digital platforms. The move signals a strategic diversification for Kridhan Infra, traditionally rooted in engineering and construction.
The timing aligns with India’s growing push to become a global AI powerhouse. At the 2026 AI Impact Summit, prime minister Narendra Modi urged innovators to design in India and deliver to the world. Kridhan Mediatech’s initiative positions itself squarely within that narrative, aiming to export technology-enabled storytelling beyond domestic audiences.
India’s media and entertainment industry, valued at over Rs 2.5 lakh crore, alongside a rapidly expanding AI economy projected to cross Rs 1.4 lakh crore in the coming years, offers fertile ground at the intersection of cinema and code.
“With Shatak, we proudly present one of the world’s first AI-led full-length feature films while marking our strategic entry into film production and media technology through our subsidiary,” the company said in a statement. “Our vision is to combine India’s rich narrative heritage with forward-looking innovation. This is just the beginning of building globally competitive, technology-enabled cinematic experiences.”
From infrastructure to imagination, Kridhan’s latest venture suggests that in today’s India, even storytelling can be engineered.
