Hindi
Somethings fishy!
MUMBAI: Viacom18 Motion Pictures brings to its audiences a rip roaring comedy What The Fish, this December, set in a Delhi house which is left empty apart from Mishti the fish when ‘Masi’ (the evergreen Dimple Kapadia) goes on a trip, leaving it to the niece. Starting with a crazy party the house becomes a center for some hilarious activity. Manu Rishi, Manjot Singh and Anand Tewari join the act with the unique comic timing.
Directed by Gurmmeet Singh the film is co-produced by Viacom 18 Motion Pictures, Lightform Pictures Production and presented by Tipping Point Films.
Known for creating a buzz with their unique and innovative ways to promote a film, the producers have a lot of context to do so with this particular venture taking a hint from some of the bizarre items which make an appearance in the movie (condoms, a joint, mardangi ki goliyaan to name a few).
Viacom 18 Motion Pictures has sent across a fish-bowl package to various trade organisations, media houses, celebrities, twitter/digital influencers and radio jockeys; and this doesn’t end here – even Mumbai with its rickshaw-walla’s, and not to forget the machliwali’s and various commoners have been plastered with the curious case of a fancy fish bowl literally making the city go – What The Fish!
“WTF is the most hilarious comedy that you are going to see in a while. The sheer craziness of the happenings in the film though entirely situational makes it unmissable. The movie demanded that we go beyond the cliché and create some ‘comic curiosity ‘ to brace audiences,” said Viacom18 Motion Pictures head of marketing & operations Rudrarup Datta.
What The Fish is set for release on 13 December.
Hindi
Hansa Entertainment launched to produce across OTT, TV and film
New venture from R K Swamy Hansa Group eyes multi-language stories for digital-first audiences.
MUMBAI: Hansa Entertainment has just stepped into the spotlight because when a legacy media house decides to script its next act, even the credits get excited. Hansa Entertainment Private Limited has been incorporated to develop and produce original programming across digital, television, OTT platforms and theatrical features. The company will create short-running series, long-running series and original films for OTT, alongside standout theatrical ventures. It will also launch a podcast platform called Hansa Spotlight and produce content for the fast-growing vertical drama format. Stories are initially planned in Hindi, Tamil, Telugu, Malayalam, Bengali and Kannada.
The venture is founded by Sruti Swamy and Siddharth Swamy, drawing on the rich legacy of Hansa Vision and the broader R K Swamy Hansa Group. Sruti brings creative expertise with a master’s in architecture, interiors and design from Milan and a postgraduate degree in business management from the Indian School of Business. Siddharth contributes a data-driven perspective, having studied data science at Imperial College London.
Sujatha Narayanan has been appointed CEO of Hansa Entertainment. With over two decades of experience in creative content curation and production across film and OTT, she is also a well-known film columnist and media entrepreneur.
R K Swamy Hansa Group executive chairman Srinivasan Swamy said, “The launch of Hansa Entertainment marks an exciting new chapter. The new entity is the brainchild of the next generation and will be independently managed by Sruti Swamy, who is the Director and the newly appointed CEO.”
Hansa Entertainment director Sruti Swamy added, “I am very optimistic about the future of Hansa Entertainment, given the content explosion and the opportunities offered by new technologies for production.”
Hansa Entertainment director Siddharth Swamy noted, “The idea is to grow a contemporary production house that creates compelling stories for today’s multi-platform audiences while drawing inspiration from the rich storytelling traditions that audiences have appreciated over the years.”
Hansa Entertainment CEO Sujatha Narayanan said, “Hansa Entertainment will evolve as a story-first, IP-driven entity. We have already put together a smart team of interesting and dynamic creators who will helm our vertical dramas, shows and films.”
In the ever-evolving world of Indian entertainment, where stories now travel faster than the scripts that birth them, Hansa Entertainment is stepping onto the stage with fresh ink and big ambitions proving that even the best legacies know when it’s time for a compelling sequel.
