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Solitario Diamonds ink partnership with Gujarat Giants for WPL
MUMBAI: Solitario Diamonds has officially partnered with Gujarat Giants in the Women’s Premier League (WPL), becoming the first lab-grown diamond brand to align with the world’s biggest women’s cricket tournament. As the third most-watched cricket event globally, following the IPL and ICC T20 World Cup, the WPL presents an unmatched opportunity for Solitario to engage with millions across India.
With Gujarat—the diamond capital of India—at the heart of this collaboration, the synergy between Solitario and the WPL is seamless. The partnership goes beyond sport, celebrating the resilience, brilliance, and achievements of women in all fields.
Solitario Diamonds CEO & co-founder Ricky Vasandani expressed his enthusiasm for the association, stating, “We are incredibly proud to be associated with the Women’s Premier League, a tournament that is not just revolutionising women’s cricket but also inspiring millions across the country. As a brand dedicated to brilliance and resilience, we see this partnership as a tribute to women who shine in every field. Just like our diamonds, these athletes embody strength, perseverance, and excellence.”
To mark this alliance, Solitario Diamonds will host the entire WPL team in Bengaluru on 25 February. During a special ceremony, Vasandani will present each team member with a stunning tennis bracelet—a symbol of strength and elegance, much like the athletes themselves.
Solitario Diamonds is rolling out a power-packed marketing campaign that ensures maximum visibility throughout India. The brand is making bold moves with:
● Digital promotions and social media blitz – High-impact campaigns across live-streaming platforms and social media to keep the buzz alive throughout the tournament.
● Out-of-home (OOH) advertising – Strategic placements in key cities, including Mumbai, Bengaluru, Lucknow, and Baroda.
● Bus branding – Extensive branding on public transport in cricket-loving regions.
● Stadium branding & in-game digital activations – Front-and-centre presence at WPL venues, ensuring strong brand recall.
With stadium branding, live-streaming integrations, and high-impact activations, Solitario Diamonds is ensuring that its presence is as dazzling as its creations. As the WPL takes centre stage, the brand is set to knock it out of the park, positioning itself as a game-changer in the world of luxury diamonds.
This strategic collaboration underscores Solitario’s dedication to empowering women, drawing a compelling parallel between the brilliance of diamonds and the rising success of Indian women in sports and beyond. Cricket, revered as a religion in India, offers the perfect stage for Solitario to inspire and connect with audiences on an unparalleled scale.
With this partnership, Solitario Diamonds is championing a movement that celebrates women’s achievements, resilience, and brilliance, both on and off the field.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
