iWorld
Socialsamosa.com to host ‘Social Media Mentoring’ session for start-ups
MUMBAI: 15 experts over five days will give an insight to businesses on the new tool of communication: social media. Conducted by Socialsamosa.com starting 21 October, the social media mentoring session aims at aiding start-up companies with an opportunity to enjoy a private 30 minute session with a social media expert from within the industry.
With social media transforming into serious business and a platform to engage and retain customers along with being cost effective, small business entrepreneurs are adopting it instantly. The social media mentoring session will help companies in finding answers to the ever changing and evolving platform.
Speaking on the event Socialsamosa.com co-founder Aditya Gupta said, “Start-ups are often overwhelmed with the growing number of social platforms and fail to strategise and create power packed campaigns that can lead to fulfillment of crucial business goals. For instance, Myntra derives a good amount of its web traffic through social media and likewise e-commerce start-ups can boost their footprints too. To facilitate this process we have initiated private mentoring sessions which I believe can truly build social media marketing direction for any start-up brand.”
Participating companies can choose slots between 11 am and 3 pm during the five days of the session. 45 start-ups can choose a slot and a speaker depending on the area of expertise and business strengths. So for those interested in understanding how listening, monitoring or analysing social conversations can help their business, can book a slot with someone working with analytics tool/platform.
Socialsamosa.com co-founder Ankita Gaba added, “We realise that there is a need within the start-up ecology to understand and acquire a thorough understanding of social platforms and hence we have organised this knowledge sharing activity through Social Samosa school, our sub-portal. The private hangout will ensure a healthy interaction through a two way knowledge sharing and building exercise. We did a twangout [combination of live Google hangout and tweets] with Harshil Karia on how startups can use social media. But that was one to many, one expert answering multiple questions of multiple start-ups. This time we have gone beyond the general sharing of knowledge and moved to business specific mentoring, ensuring a highly personalised brand experience.”
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
