Media agencies
Social Panga joins LS Digital
Mumbai: Social Panga joins LS Digital (erstwhile Logicserve Digital) to form India’s biggest Independent group for the global market. This move will enable the group to further strengthen its solution-driven digital marketing transformation offerings, unlocking value for marketers looking for creativity and operational efficiencies in their growth path.
“Social Panga will give the group an extra edge to our robust digital marketing transformation services. We share a common vision of building this group for the globe with Indian roots. This further enhances our capabilities post Langoor Digital & F1Studioz joined the group last year. I extend a warm welcome to the Social Panga team and I am very excited about the next phase of growth with them,” said LS Digital CEO & founder Prasad Shejale.
Speaking about the development, Social Panga co-founder Himanshu Arora said, “We are charged up for this partnership, as it’s the first time in Indian advertising industry juggernauts and experts in their specific areas have come together to rewrite the norms to form a lethal force not just for India but for the globe. Our vision of building an Indian group with all specialised offerings are coming to life, allowing us to serve our customers with the best of class, unified solutions.”
Added by Social Panga co-founder Gaurav Arora said, “Built on creativity, our group empowers us. AI propels our innovative thinking, while the media magnifies it. For the first time in India, significant agencies are uniting, setting us apart. With experienced founders and specialized teams, we’re crafting India’s largest integrated marketing platform. From India to the World, our specialized approach tackles business challenges head-on. We stand strong, a specialized team, poised to be a force from India, one country at a time.”
The integrated creative agency will become part of LS Digital’s 6-pillar framework, which comprises Media, UI/UX, Creative & Communication, CX (MarTech), Data & Insights, and Tech Innovations. It marks a significant step towards realising the goal of creating an end-to-end suite of services in India for the world.
Social Panga has a presence in Bengaluru, Mumbai, and Delhi, with 150+ clientele and a team of 350+ ‘marketing mafias’ providing a solution-driven approach. It also has an in-house video production wing ‘The Yellow Shutter’ that has shot over 100+ advertising films and onboarded 65+ brands in the last 12 months.
LS Digital strives to empower its clients to be future-ready by constantly ‘Challenging the Now’ with innovation and disruptions in digital marketing and transformation. The company is a proud innovator, unafraid to break the mould to provide bespoke solutions to its customers who want to grow their business and provide a positive customer experience. The addition of Social Panga will enable LS Digital to achieve its goal in providing a complete bouquet of services needed for digital marketing transformation under one roof.
Media agencies
Cape May Studios partners with Amagi to unleash global screams with Panic TV and Pánico TV Español
MUMBAI: In a move that marries scares with scalability, Cape May Studios has partnered with cloud-based TV technology firm Amagi to launch two adrenaline-pumping FAST channels: Panic TV and Pánico TV Español. The next-gen media company, known for tapping into fan-fuelled niche communities, has set its sights on global viewers hungry for high-stakes thrills.
Panic TV delivers a mix of action, horror, sci-fi, crime, and mystery curated for millennials and gen z, while Pánico TV Español brings the same punch in Spanish. The channels promise content for those who crave recreational fear, from creature features to paranormal thrillers.
Amagi will handle everything from channel creation and playout to global distribution. The tech firm’s cloud-based FAST solutions will help Cape May Studios break out across north America, latin America, Europe, and beyond, without the weight of traditional broadcast overhead.
“The convergence of genre storytelling and digital streaming has never been more potent”, said Cape May Studios founder & CEO Sachin Gokhale. “With Amagi’s global infrastructure and proven expertise in FAST, we can now scale our content strategy across continents, languages, and platforms — meeting audiences where they are, with the stories they crave”.
Amagi co-founder & CRO Srinivasan KA added, “Cape May Studios is entering the FAST space with a sharp brand identity and an eye on global opportunity. We’re excited to help them bring Panic TV and Pánico TV Español to life through our unique solutions in cloud playout, ad insertion, and seamless distribution to top-tier digital platforms around the world”.
With an imminent rollout on major FAST platforms, Cape May Studios is betting on genre content to become a global mainstay, tapping into both English- and Spanish-speaking markets. As indie studios find new ways to bypass legacy models, the Cape May-Amagi partnership underscores the growing power of cloud-native tech in international broadcasting.
