iWorld
Social media star ‘themermaidscales’ shines at NYX X BARBIE weekend in L.A
Mumbai: When it comes to winning hearts with relatable content, Krutika has always been at the top of her game! Known as ‘themermaidscales’ in the digital world, Krutika boasts of 7.3 million followers on Instagram and 8.5 million subscribers on YouTube. The social media star has now added another feather to her vibrant cap by representing India at the NYX X BARBIE WEEKEND among global influencers. The leading professional makeup and beauty brand, NYX Professional Makeup has joined hands with Barbie to bring the magic of Barbie Land to life.
Courtesy of NYX Professional Makeup, Krutika was part of a grand welcome event and a special dinner, before gracing the pink carpet to witness the biggest movie of the year. Held at AMC Theatres in Los Angeles on the 13th of July, the exclusive screening saw Krutika in attendance as not only the only Indian content creator but the only Indian influencer to grace the event, courtesy of NYX Professional Makeup.
The much-loved fashionista also flaunted some breathtaking Barbie-inspired looks that delighted the self-confessed Barbie fan in her.
Talking about her entire experience, Krutika said, “Barbie is a warm and cherished memory of my childhood. I was honoured to be part of its movie premiere. Being the only Indian influencer to attend the exclusive event is an unforgettable milestone, and I am thankful to NYX Professional Makeup for this opportunity. I had the time of my life experiencing Barbie on the big screen, and look forward to watching it in India again”.
An exclusive talent of the NOFILTR.GROUP, Krutika has rapidly built a sprawling social media presence all across the world. Her inclusion in marquee global events like the ‘Barbie’ premiere is a testament to Krutika’s rising stocks as an Indian content creator.
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
