iWorld
Social media platform Khul Ke rolls out its maiden campaign
Mumbai: Social media platform Khul Ke, launched by Loktantra Mediatech, has rolled out its first campaign “Naya Daur – What’s Next, India?” to commemorate India’s glorious run to its 75th Independence Day on 15 August this year.
Khul Ke is a one-of-a-kind platform that has been launched to empower the audience to have more informed and meaningful conversations. It is the only social media platform that allows video, audio, and text-based conversations and gives audiences a 360 experience.
In the past 75 years, India has completely transformed its image through many extraordinary achievements. From a nation that carried parts of a rocket on a bicycle to a nation that sent a satellite to Mars. From a nation of snake charmers to a major IT service exporting country. From a group of princely states to the world’s largest democracy. From a nation suffering from epidemics to a nation that conducted 25 million vaccinations on a single day. India has come a long way. Naya Daur embodies the current phase where India knows how to play the game of diplomacy, mesmerise the global audience with its music, art, and cinema, and has made strides with its technological innovations. The tagline “What’s next, India?” captures the sentiment of a nation hungry for growth, development, and innovations to change the course of humanity.
India is a nation now racing towards 100 years of Independence. While the campaign honours and celebrates its achievements after independence, it also questions what’s in store for the country and the people in the next 25 years. As a part of the campaign, Khul Ke will host various ‘RoundTables’ and discussion forums on India’s politics, sports, cinema, art & culture, science and technology, and business & economy with known experts from the respective fields.
Additionally, as part of the rollout, the company has launched a campaign film in the voice of a renowned actor, singer, and lyricist Piyush Mishra. The animation film traces India’s remarkable achievements since Independence and speaks about hope, as the nation is on the brink of a new dawn. The campaign will be rolled out across social media platforms, theatres, and radio stations.
Speaking about the platform’s first campaign roll out, Loktantra Mediatech director & chief executive officer Piyush Kulshreshtha said, “Khul Ke is a conversations platform. Users can hold conversations freely in audio and video formats on topics of their own interests. As compared to the existing social media platforms, it is our strong belief that conversation will create possibilities and SM platforms of future will be based on conversations”
He further added, “Khul Ke is at the moment in its test-phase. We are testing the platform for performance and security. While doing so, we needed to hold regular conversations, and were exploring a positive agenda. With the 75th Independence Day coming up, our team decided to experiment with the idea of holding conversations around the last 75 years and future 25 years. It gives us an opportunity to experiment with a variety of content, depth of conversation, quality of moderators and panellists, and interests of the audience. Considering we are still in test-phase and nobody knows about the platform, the topics, the moderators, the panellists and the amount of time the audience spends in such conversations tells us that we are in the right direction. We will continue to bring variety & quality of content through interesting moderators and panellists for an audience that likes to get to the depth and make sense of things they like to discuss. We are sure India will like our format and will join the platform soon.”
Khul Ke chief marketing officer Manish Agarvwal shared, “Our campaign ‘Naya Daur – What next, India?’ reaches out to people across age-groups and walks of life who want to either opine or listen to what industry leaders must share. The objective is to celebrate the landmark moments not just on one day in August but to relive past achievements and take time to prepare for the coming years. The campaign has been rolled out across theatre, radio, digital and social media platforms to create awareness about the platform.”
Conversation can lead to endless possibilities, but the existing clutter of social media platforms currently does not encourage or enable users to explore this power. ‘Khul Ke’ harnessed this thought and gave people the opportunity to engage in uninhibited enriching conversations and increase their circle of influence rather than just be mute spectators. Khul Ke is available on both Appstore and playstore and will also be available on the web www.khulke.com.
iWorld
Why Peaky Blinders is one of television’s biggest hits that still deserves more attention
Six seasons, multiple awards and the release of Peaky Blinders: The Immortal Man bring the Shelby saga back into the spotlight
In the crowded universe of streaming content, only a handful of shows manage to leave a lasting cultural footprint. Peaky Blinders is overwhelmingly considered one of the biggest global hits of the past decade. Yet many viewers still haven’t fully explored the dark, gripping world of the Shelby family.
Originally produced for the UK’s BBC and later finding a massive global audience through Netflix, the series quietly grew from a British period drama into a worldwide streaming phenomenon.
Created by Steven Knight, the show follows the rise of the Shelby crime family in post-First World War Birmingham. What begins as a gritty street-gang story gradually expands into a sweeping narrative about ambition, politics, power and survival.
At the centre of the saga is Thomas Shelby, portrayed with extraordinary depth by Cillian Murphy. The casting of Murphy is widely regarded as perfect for the role. With piercing eyes, restrained dialogue and an almost hypnotic screen presence, he transforms Shelby into one of the most unforgettable characters in modern screen storytelling.
Murphy’s brilliance lies in his restraint. He rarely shouts or performs theatrically. Instead, a quiet stare, a calculated pause or a subtle shift in expression conveys the emotional storms within the character. Beneath the ruthless gang leader is a war veteran carrying trauma, guilt and loneliness. Murphy captures this complexity with remarkable precision, making Thomas Shelby both terrifying and deeply human.
Beyond its central performance, Peaky Blinders stands out for its unfiltered portrayal of reality. The show does not romanticise crime. Instead, it exposes the harsh social conditions of early 20th-century Britain, from poverty and class struggle to political extremism and the psychological scars left by war.
The series also presents powerful female characters who hold their own within the Shelby empire. Polly Gray, played by Helen McCrory, is the strategic backbone of the family and one of the most formidable figures in the story. Women in the series shape decisions, influence power structures and challenge the rigid social norms of the time.
Across six seasons, the narrative grows dramatically in scale. What begins in the smoky streets of Birmingham evolves into a story involving political conspiracies, fascism and international criminal networks.
The series has also earned significant critical acclaim. It won the BAFTA Television Award for Best Drama Series in 2018 and multiple National Television Awards for Best Drama, cementing its reputation as one of Britain’s most celebrated modern shows.
Another defining feature of the series is its iconic music. The show’s opening theme, Red Right Hand by Nick Cave and the Bad Seeds, became instantly recognisable and widely associated with the Shelby universe. Combined with a powerful soundtrack featuring artists such as Arctic Monkeys and Radiohead, the music helped shape the show’s dark, stylish identity and became hugely popular among fans.
And the Shelby story is not over yet.
In fact, its legacy is unfolding right now. The long-awaited feature-length continuation, Peaky Blinders: The Immortal Man, was released on March 6, 2026, bringing the Shelby universe from streaming screens to cinemas and giving fans a new chapter in the saga.
For viewers who have not yet stepped into this world, the timing could not be better.
Six gripping seasons are ready to binge on Netflix. A new film has just arrived in theatres. And at the heart of it all stands one of the most magnetic performances in modern drama by Cillian Murphy.
So if Peaky Blinders has been sitting on your watchlist for years, this weekend is your moment.
So, by order of the Peaky fookin’ Blinders, consider this your cue to finally step into the ruthless world of Thomas Shelby. Pour yourself a drink, clear your schedule and press the play button. Because when the Peaky Blinders give an order, you listen.
