e-commerce
Snapdeal’s top Silicon valley talent Anand Chandrasekaran quits as CPO
MUMBAI: The eCommerce industry has seen some major tectonic shifts — Snapdeal engineering vp Bhuvan Gupta, Flipkart’s Sharat Singh, Flipkart’s product office Punit Soni, Flipakart’s Mukesh Bansal and Ankit Nagor; and now, most recently, Snapdeal’s Chief Product officer Anand Chandrasekaran.
Snapdeal co-founder Rohit Bansal confirmed the news with his tweet on Tuesday that read, “@anandc proud of the super work by you and the product team. Hard to believe that this was just 1 yr. Farewell, keep rocking!”
Chandrasekaran soon replied back tweeting, “@rohitkbansal thanks for the support. We did in 1 what would take 3 years anywhere.”
While Chandrasekaran refrained from making any official comments on his future endeavors, word has it that he is looking to start his own business.
A former Yahoo executive, Chandrasekaran joined Snapdeal last June to integrate more services, like Uber, into the company’s flagship app, a model similar to China’s popular WeChat. This high profile Silicon Valley recruit quit the Indian startup within a year, adding to the increasingly long list of top hires from the valley by the Indian Unicorns who are moving on to start their own businesses. As per a leading daily the industry has witnessed close to 17 major movements between Flipkart, Snapdeal, Ola, Zomato and Paytm to launch their own startups.
When asked to comment on it, Snapdeal’s spokesperson further shared, “Anand has done some stellar work on the product side at Snapdeal. His insights and attention to detail have helped us traverse quickly towards launching and improving products at Snapdeal. We wish Anand the very best for his entrepreneurial journey ahead.” Snapdeal didn’t confirm any possible appointments to fill Chandrasekaran’s shoes any time soon.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
