e-commerce
Snapdeal partners Microsoft for online store
MUMBAI: Snapdeal and Microsoft have inked a partnership to launch the official Microsoft online store on Snapdeal. The brand store on Snapdeal will enable consumers in India to enjoy the global Microsoft store experience, while purchasing a range of Microsoft products.
Merchandise available on the brand store will include the full range of Microsoft products such as phones, tablets, PCs and software.
“We are pleased to be partnering with Microsoft in opening their online store on Snapdeal. This unique, self-contained store built by Snapdeal will allow users seamless accessibility of Microsoft’s unified portfolio of phones, tablets, PCs and Microsoft software, all from the comfort of their homes. We work closely with our partners to enhance our mutual operating environments. With this initiative, we are taking another definitive step towards building India’s most impactful digital ecosystem,” said Snapdeal SVP, electronics and home Tony Navin.
The store has been curated keeping in mind the finer nuances associated with the Microsoft brand. The layout of the store has been customized to offer an integrated Windows customer experience. The store enables Microsoft to manage product selection, promotions and launches as per need/requirement and basis the analytics shared by Snapdeal.
Microsoft India group OEM director Sharlin Thayil added, “Increasingly consumers are going online to shop for a number of things, including mobiles, tablets, laptops and software. We therefore see tremendous opportunity in delivering Microsoft products and services through our online store to these customers. Our latest store on Snapdeal will help us reach more such customers and offer excellent choice, value and service that customers expect from Microsoft stores.”
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
