iWorld
Snap to it IAA and Snapchat set the vibe for Gen Z creators
If creativity had a frequency, Mumbai is about to tune into a brand-new one because THE VIBE is set to hit the city with enough AR sparkle and AI swagger to make even Gen Z pause mid-scroll. The International Advertising Association (IAA) India Chapter, in partnership with Snapchat India, is rolling out this immersive creative showcase on 20 November, kicking off at 5 pm.
Designed as a high-energy playground for young talent, THE VIBE promises more than just presentations; it is built as an experience that lets participants touch, tweak, and test the future of storytelling. Snapchat’s experts will decode how augmented reality and artificial intelligence are rewriting the rulebook for brands, creators, and anyone looking to stay relevant in the 2025 content economy.
Across the evening, attendees can dive into hands-on immersion sessions, explore interactive demos, and study breakthrough case-based learning, all shaped around three central themes:
AR, AI & Creators redefining how stories are told; Fresh Formats designed to truly speak to Gen Z; and Making Real Impact through campaigns that have broken clutter and sparked conversations.
IAA President Abhishek Karnani said the collaboration stands firmly in the association’s mission to nurture the country’s next wave of creative leaders. “Our collaboration with Snapchat reflects IAA’s commitment to nurturing young talent and embracing innovation. These immersive sessions, centred on Gen Z and the evolving art of AR storytelling, align seamlessly with our vision for impactful industry engagement,” he said.
Snapchat, meanwhile, is bringing its tech muscle to the table. Snap Inc. India director, content & AR partnerships Saket Jha Saurabh emphasised that the platform has always believed in creativity amplified by technology. “Through THE VIBE, we’re excited to collaborate with IAA to inspire India’s emerging creative community and demonstrate how AR and AI can help brands tell stories that are not just seen, but truly experienced,” he said.
The event is open to professionals across creative, marketing, and media functions and in a refreshing twist for industry events there is no registration fee. The only requirement is curiosity and a willingness to explore what brand storytelling looks like when imagination meets immersive tech.
Participants can secure their spot through the RSVP link provided by the organisers and gear up for an evening that blends learning, play, and the new language of digital creativity.
To register, RSVP here: https://forms.gle/fmNCp2E66o9dccFJA
iWorld
Why Peaky Blinders is one of television’s biggest hits that still deserves more attention
Six seasons, multiple awards and the release of Peaky Blinders: The Immortal Man bring the Shelby saga back into the spotlight
In the crowded universe of streaming content, only a handful of shows manage to leave a lasting cultural footprint. Peaky Blinders is overwhelmingly considered one of the biggest global hits of the past decade. Yet many viewers still haven’t fully explored the dark, gripping world of the Shelby family.
Originally produced for the UK’s BBC and later finding a massive global audience through Netflix, the series quietly grew from a British period drama into a worldwide streaming phenomenon.
Created by Steven Knight, the show follows the rise of the Shelby crime family in post-First World War Birmingham. What begins as a gritty street-gang story gradually expands into a sweeping narrative about ambition, politics, power and survival.
At the centre of the saga is Thomas Shelby, portrayed with extraordinary depth by Cillian Murphy. The casting of Murphy is widely regarded as perfect for the role. With piercing eyes, restrained dialogue and an almost hypnotic screen presence, he transforms Shelby into one of the most unforgettable characters in modern screen storytelling.
Murphy’s brilliance lies in his restraint. He rarely shouts or performs theatrically. Instead, a quiet stare, a calculated pause or a subtle shift in expression conveys the emotional storms within the character. Beneath the ruthless gang leader is a war veteran carrying trauma, guilt and loneliness. Murphy captures this complexity with remarkable precision, making Thomas Shelby both terrifying and deeply human.
Beyond its central performance, Peaky Blinders stands out for its unfiltered portrayal of reality. The show does not romanticise crime. Instead, it exposes the harsh social conditions of early 20th-century Britain, from poverty and class struggle to political extremism and the psychological scars left by war.
The series also presents powerful female characters who hold their own within the Shelby empire. Polly Gray, played by Helen McCrory, is the strategic backbone of the family and one of the most formidable figures in the story. Women in the series shape decisions, influence power structures and challenge the rigid social norms of the time.
Across six seasons, the narrative grows dramatically in scale. What begins in the smoky streets of Birmingham evolves into a story involving political conspiracies, fascism and international criminal networks.
The series has also earned significant critical acclaim. It won the BAFTA Television Award for Best Drama Series in 2018 and multiple National Television Awards for Best Drama, cementing its reputation as one of Britain’s most celebrated modern shows.
Another defining feature of the series is its iconic music. The show’s opening theme, Red Right Hand by Nick Cave and the Bad Seeds, became instantly recognisable and widely associated with the Shelby universe. Combined with a powerful soundtrack featuring artists such as Arctic Monkeys and Radiohead, the music helped shape the show’s dark, stylish identity and became hugely popular among fans.
And the Shelby story is not over yet.
In fact, its legacy is unfolding right now. The long-awaited feature-length continuation, Peaky Blinders: The Immortal Man, was released on March 6, 2026, bringing the Shelby universe from streaming screens to cinemas and giving fans a new chapter in the saga.
For viewers who have not yet stepped into this world, the timing could not be better.
Six gripping seasons are ready to binge on Netflix. A new film has just arrived in theatres. And at the heart of it all stands one of the most magnetic performances in modern drama by Cillian Murphy.
So if Peaky Blinders has been sitting on your watchlist for years, this weekend is your moment.
So, by order of the Peaky fookin’ Blinders, consider this your cue to finally step into the ruthless world of Thomas Shelby. Pour yourself a drink, clear your schedule and press the play button. Because when the Peaky Blinders give an order, you listen.
