iWorld
Smartube Entertainment launches trendspotters.tv
MUMBAI: Now track trends across all genres online with www.trendspotters.tv. This online channel launched by Smartube Entertainment comprehends trends from fashion and lifestyle to business, politics, sports, music, gadgets and much more.
The inauguration took place at APREE 2013 at Riviera De Goa, a three day event which kick-started today and will be on till 25 August. APREE is an annual interactive knowledge exchange platform that brings advertising, PR, entertainment and event management companies together on one platform for social and business networking.
www.trendspotters.tv founder Kunal Kishore Sinha elaborated, “APREE has achieved immense credibility over the past few years and is a buzzing congregation of industry experts, marketing geniuses and thought leaders. We could not have asked for a better platform than this to unveil the first look of trendspotters.tv. APREE has always given special emphasis to emerging social media and we are confident of trendspotters.tv becoming a significant part of this social media gamut. ”
The website is a medium for bringing the next generation trends and talents to light, especially for the upwardly mobile audience. It brings out a cluster of micro trends every day for the new age audience who take inspiration from out-of-the-ordinary discoveries.
Expressing excitement on the launch he said, “We are glad to launch India’s first digital TV which promises to be an exciting platform for next generation consumers. In the initial phase, we have launched trends for music, fashion and entertainment, and going ahead, we will be extending content pertaining to sports, advertising and consumer technology.”
iWorld
Veto onboards B4U Network channels to boost its entertainment offering
Partnership adds films, music and regional fare as platform sharpens its large-screen pitch
NEW DELHI: Veto is stacking its content deck. The family-first CTV-focused OTT platform has onboarded B4U Network, plugging in a slate of Bollywood, music and regional programming to widen its appeal in India’s living rooms.
The tie-up brings B4U Movies, B4U Music, B4U Kadak and Bhojpuri+ onto Veto, offering a broader mix of films, songs and vernacular content aimed at diverse audience cohorts. The move is designed to deepen engagement and nudge growth as competition in connected TV heats up.
Ritu Dhawan, managing director, Veto, framed the partnership as a scale play. “At Veto, our vision is to redefine large-screen entertainment for Indian households by creating a trusted, free, and unified viewing experience. Partnering with B4U Network strengthens our ability to offer deeply engaging and regionally relevant content, helping us connect more with audiences across India,” Dhawan said. “As we grow, our focus remains on delivering relevant, high-quality entertainment that families can enjoy together.”
The integration is expected to expand Veto’s audience base while improving content discovery and depth. The platform positions itself as a no-login, large-screen-first service, bundling live TV, news, sports, movies, music, podcasts and on-demand programming into a single interface tailored for connected TVs.
As streaming fragments and screens multiply, Veto is betting on aggregation and simplicity. More content, fewer clicks, broader reach—the pitch is clear, and the living room is the battleground.
