iWorld
Smartphones & pay TV growth in China & India to spur A-Pac VOD demand: FMI report
MUMBAI: A-Pac rules and how. The Asia Pacific region is slated to overtake Western Europe as the second largest market for video on demand (VOD) services by 2020. And the growth in the region is going to be driven by the insatiable demand for smart phones in the fast growing economies of China and India. The Asia Pacific VOD market is expected to touch revenues of $80.5 billion, fuelled additionally by the consumer hunger for pay TV services too in the region. From 13 per cent share of the global VOD sales in 2014, it is expected to rise to 22 per cent in the next five years. These are the findings of a US-based Future Market Insights (FMI) report released recently.
Titled Video on Demand (VoD) Market: Global Industry Analysis and Opportunity Assessment 2014-2020 the FMI report states that the demand for pay-TV services will continue to remain strong during the forecast period 2014 to 2020. The study has stated on a global scale the VOD market will scale $263 billion by next year.
Popularity of Pay TV services, especially digital cable services, is increasing on account of deployment of 4K Ultra HD technology. Pay TV service providers are focusing on clubbing several advanced technologies, such as ITV and DVBS-2 based MPEG-4 video format with HD DTH. Integration of these technologies has given consumers a broad array of options to choose from, increasing the Pay TV subscriber base.
The report sub-segments the global VOD market into seven major regions in which North America and Western Europe are the two largest markets globally currently.
The North America VOD market is expected to surpass US$ 100 billion mark by the end of this year. Proliferation of connected devices and increased spending on video services is expected to fuel the market in North America in the near future.
As is the global trend, pay TV services account for the bulk of the revenues in North America as well. Valued at US$ 91.6 billion in 2014, the Pay TV services market in North America is expected to reach US$ 103 billion by the end of 2016.
Cisco, SeaChange, Massive, and Pace are among the leading software players in the global VOD market whereas the leading service providers include Netflix, Amazon, iTunes, and Hulu.
The Western Europe VOD market is expected to reach a valuation of US$ 55.6 billion by the end of 2015. Demand for VOD services in Western Europe is growing at an annual rate of over 4%. The key players in the Western Europe VOD market include Agama Technologies, Exterity, Youview, BBC, and Orange.
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
