I&B Ministry
Skill of officers depends on effective communication of information: Mukherjee
NEW DELHI: President Pranab Mukherjee today advised Indian Information Service officers that “the skill of the officers would depend on how effectively they are able to communicate information.”
He said the IIS provides an opportunity to its officers to communicate proper information in the correct perspective with various stakeholders.
“Knowledge is power and the basis of knowledge is information”, he added.
Mukherjee was speaking to a group of probationers of IIS (2015 Batch), Indian Trade Service (2015 Batch) and Indian P&T Accounts and Finance Service (2015 Batch) who called on him at Rashtrapati Bhavan today.
Speaking on the occasion, the President congratulated the probationers on their success in the civil services exam which is regarded as one of the toughest competitive exams in the world. He said that the civil service has a long history and different services were created at different points of time to meet various exigencies.
He told probationers that their decision to join the civil services will provide them ample opportunity to serve the country and bear responsibilities even at a young age. He wished the probationers all success in their future assignments.
I&B Ministry
Doordarshan, ICCR sign MoU to boost global reach of Indian culture
Pact taps TV, radio and digital platforms to take cultural content worldwide
NEW DELHI: In a move aimed at taking India’s cultural story further across borders, Doordarshan under Prasar Bharati has signed a memorandum of understanding with the Indian Council for Cultural Relations to expand the global reach of Indian cultural content.
The agreement, signed on April 7 at Doordarshan Bhawan, brings together the content strength of ICCR and the wide broadcast network of Doordarshan, spanning television, radio and digital platforms.
Under the partnership, ICCR will provide a steady stream of cultural programming, including performances and events organised by Indian missions abroad such as embassies, consulates and cultural centres. Doordarshan will handle production, coverage and distribution, ensuring that these programmes find audiences not just in India but across the world.
The collaboration also opens the door for recorded cultural content from overseas missions to be aired across multiple platforms, including OTT and social media, making Indian art, music and heritage more accessible to global viewers.
A notable feature of the MoU is joint ownership of content rights in perpetuity, including digital rights. This allows both organisations to archive and reuse material over time, building a long-term cultural repository while maximising reach. Doordarshan will also support pre-event promotion and cross-platform visibility to drive engagement.
Speaking at the signing, Doordarshan director general K. Satish Nambudiripad and Indian Council for Cultural Relations director general K. Nandini Singla highlighted the potential of the partnership to strengthen India’s cultural diplomacy through modern media channels.
The agreement, initially valid for three years, also allows Doordarshan to explore monetisation opportunities from the content generated, adding a commercial layer to cultural broadcasting.
As India looks to blend tradition with technology, this partnership signals a clear intent to make its cultural voice not just heard, but seen and streamed across the globe.
