Cable TV
SITI Networks Limited announces “SITI PlayTop”, its first Hybrid Set Top Box
MUMBAI: SITI Networks Limited, has announced that it will be introducing a range of Set Top Boxes for delighting its customers. To begin with, the company has announced, “SITI PlayTop”, its first Hybrid Set Top Box.
“SITI PlayTop” is a hybrid device that has YouTube and YouTube Kids in-built along with the benefits of SITI HD+ Digital Cable Television. The box has an in-built Wi-Fi receiver which allows customers to use their existing broadband connection of any ISP to make their TV Smart. “SITI PlayTop has DVR facility along with USB play- back functionality. This hybrid STB is being initially launched in SITI’s dominant markets of West Bengal, Bihar, Jharkhand, Assam, Odisha, Delhi & Haryana followed by a progressive rollout across India in the coming months.
This is the first device in a range of customer focused offerings planned by SITI. The company intends to roll out more devices in their line-up over the next few months. While launching “SITI PlayTop”, Mr. Rajesh Sethi of SITI Networks Limited mentioned –
“SITI has been at the forefront for delighting our customers with latest technology. In this regard, we are today introducing SITI PlayTop, our first hybrid set top box. SITI PlayTop has YouTube & YouTube Kids in-built, which is the most actively viewed app globally. This box will make any TV Smart while bringing the ultimate viewing experience of SITI HD+ Digital Cable Television with DVR facility. Customers will be able to cast YouTube and other apps from their mobile phones on to their TV using SITI PlayTop. The box features a Smart and Intuitive UI which is a testament of our teams’ customer connect.
After initial rollout in our dominant markets of West Bengal, Bihar, Jharkhand, Assam, Odisha, Delhi
& Haryana, we will be progressively rolling out across India in the coming months.
This is just the first step for us, in a long range of customer delight devices which we intend to rollout in the coming months in line with our Customer First motto. We are working with several OEM partners to incorporate AI and machine learning into our work-flows and offerings. The idea is to have a holistic device line-up for our customers to choose from.”
MUMBAI: When margins wobble, liquidity talks and in Q3 FY25-26, cash did most of the talking. Den Networks Limited closed the December quarter with consolidated revenue of Rs.251 crore, marginally higher than the previous quarter but down 4 per cent year-on-year, even as profitability stayed resilient on the back of strong cash reserves and disciplined cost control.
Subscription income softened to Rs.98 crore, slipping 3 per cent sequentially and 14 per cent from last year, while placement and marketing income offered some cheer, rising 15 per cent quarter-on-quarter to Rs.148 crore. Total costs climbed faster than revenue, up 7 per cent QoQ to Rs.238 crore, driven largely by higher content costs and operating expenses. As a result, EBITDA dropped sharply to Rs.13 crore from Rs.19 crore in Q2 and Rs.28 crore a year ago, pulling margins down to 5 per cent.
Yet, the bottom line refused to blink. Profit after tax stood at Rs.40 crore, up 15 per cent sequentially and only marginally lower than last year’s Rs.42 crore. A healthy Rs.57 crore in other income helped cushion operating pressure, keeping profit before tax at Rs.48 crore, broadly stable quarter-on-quarter despite the tougher cost environment.
The real headline-grabber, however, sits on the balance sheet. The company remains debt-free, with cash and cash equivalents swelling to Rs.3,279 crore as of December 31, 2025. Net worth rose to Rs.3,748 crore, while online collections accounted for 97 per cent of total receipts, underscoring strong cash discipline across operations, including subsidiaries.
In short, while Q3 showed signs of operating strain, the financial backbone remains solid. With zero gross debt, steady profits and a formidable cash war chest, the company enters the next quarter with flexibility firmly on its side proving that in uncertain markets, balance sheet strength can be the best growth strategy.
