Cable TV
SITI Networks launches My SITI mobile app
MUMBAI: SITI Networks Limited, an Essel Group company, has launched My SITI mobile app for its customers. The My SITI app gives a convenient way to SITI’s 55 Mn consumers to access and operate their SITI Digital cable TV connection.
In line with the regulations of the New Tariff Order, and TRAI’s migration plan, the app will give options to customers to indicate their choice of channels / bouquets during the transition period. My SITI App can be downloaded from Google Play Store (https://goo.gl/75pF66) to all Android based mobile devices. SITI has launched a multi-platform campaign to educate its customers on the app and the true power of choice. SITI has also activated the app for their 24000+ business associate network to help them take customer choice in compliance with TRAI’s migration plan. SITI has also activated the feature on its website and is aggressively reaching out to customers and partners through a multi-dimensional campaign.
My SITI app would also enable customers to select channels / bouquets / packages, make payment, and share feedback through a very simple and intuitive interface on their mobile phones. This is in line with SITIs philosophy of institutionalizing systems and process to drive business operations and compliances.
“We have always worked towards giving the power of choice in the hands of our customers and enable transparency. My SITI app for customers is a testament to our resolve and a step that will empower our customers by providing real-time access to their accounts, payments and transaction history. We are also enabling customer choice for the successful implementation of the New Tariff Order and QoS regime,” SITI Networks chief business transformation officer Rajesh Sethi said.
MUMBAI: When margins wobble, liquidity talks and in Q3 FY25-26, cash did most of the talking. Den Networks Limited closed the December quarter with consolidated revenue of Rs.251 crore, marginally higher than the previous quarter but down 4 per cent year-on-year, even as profitability stayed resilient on the back of strong cash reserves and disciplined cost control.
Subscription income softened to Rs.98 crore, slipping 3 per cent sequentially and 14 per cent from last year, while placement and marketing income offered some cheer, rising 15 per cent quarter-on-quarter to Rs.148 crore. Total costs climbed faster than revenue, up 7 per cent QoQ to Rs.238 crore, driven largely by higher content costs and operating expenses. As a result, EBITDA dropped sharply to Rs.13 crore from Rs.19 crore in Q2 and Rs.28 crore a year ago, pulling margins down to 5 per cent.
Yet, the bottom line refused to blink. Profit after tax stood at Rs.40 crore, up 15 per cent sequentially and only marginally lower than last year’s Rs.42 crore. A healthy Rs.57 crore in other income helped cushion operating pressure, keeping profit before tax at Rs.48 crore, broadly stable quarter-on-quarter despite the tougher cost environment.
The real headline-grabber, however, sits on the balance sheet. The company remains debt-free, with cash and cash equivalents swelling to Rs.3,279 crore as of December 31, 2025. Net worth rose to Rs.3,748 crore, while online collections accounted for 97 per cent of total receipts, underscoring strong cash discipline across operations, including subsidiaries.
In short, while Q3 showed signs of operating strain, the financial backbone remains solid. With zero gross debt, steady profits and a formidable cash war chest, the company enters the next quarter with flexibility firmly on its side proving that in uncertain markets, balance sheet strength can be the best growth strategy.
