Music and Youth
Sirius Satellite Radio to launch Martha Stewart channel
MUMBAI: Sirius Satellite Radio and Martha Stewart Living Omnimedia Inc today announced an exclusive four-year agreement to create and launch a Martha Stewart-branded satellite radio channel.
The channel, the first of its kind, will provide original programming specifically designed for women listeners and their families, 24-hours-a-day, seven days-a-week.
Martha Stewart Living Radio will leverage the company’s expertise in the lifestyle arena to create programming focused on cooking, entertaining, gardening, home-keeping, decorating, holidays, health and living, crafts, and weddings, as well as how-to projects for parents and children, and information and tips for owners and their pets.
Stewart will be a regular presence on the channel and will be actively involved with programme development. Martha Stewart Living Omnimedia’s team of experts will also contribute to the planning. Martha Stewart Living Radio is expected to begin on Sirius later this year. Terms of the agreement were not disclosed.
“Martha Stewart Living is the premier brand in lifestyle and how-to programming for women and their families. Martha Stewart Living Radio on Sirius will have tremendous appeal to women, who are completely underserved by traditional radio programming,” said Sirius CEO Mel Karmazin.
“We expect our partnership with Martha Stewart Living Omnimedia to generate both significant subscriber growth and substantial advertising revenue, as sponsors will rush to embrace this huge, brand-loyal audience,” he added.
“This will be the first ‘around the clock’ channel devoted entirely to areas of interest for women in particular. It has been our dream to bring our expertise in the lifestyle arena, and our vast library of how-to ideas, to radio programming.
“Just as we pioneered in the creation of the how-to lifestyle magazine and how-to TV media categories, our new partnership with Sirius is breaking new ground in satellite radio,” said Stewart.
“The combined strength of our two companies will enable our customers, as well as current and future Sirius subscribers to benefit from our company’s unique approach to how-to content.
“We are all about information and inspiration that is pertinent to every family’s everyday living, and we know that our new partnership will enable an even broader audience to partake of our brand of practical, useful, sensible and nurturing information,” she added.
“Martha Stewart has an incredibly vibrant and active community of loyal readers and viewers who look for every opportunity to connect and learn from her.
“This new channel will deliver ideas and information, conversations and expert advice, whenever and wherever their busy lives take them,” said Martha Stewart Living Omnimedia president and CEO Susan Lyne.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
