GECs
SifyMax to cover French Open & Wimbledon as broadband partner for TWI/IG
MUMBAI: Sify Max, (www.sifymax.in) has tied up with TWI/G as its exclusive broadband partner for India for videos of the highlights of the on-going French Open, (28 May – 11 June) and Wimbledon, which will be held from 26 June – 6 July.
As a result of this tie up, a special French Open 2006 section on SifyMax features, besides the highlights of the tournament, interviews with players, behind-the-scenes footage and previews. The highlights of the 2005 French Open will also be available.
The Wimbledon 2006 special on SifyMax will also offer comprehensive coverage replete with videos of individual match highlights, interviews with star players, daily round-ups and the behind-the-scenes action with live audio commentary. A live score-card and golden moments of the 2005 tournament will also be available.
Sify Limited senior vice president Surya Mantha said, “Following the immense success of last year’s Wimbledon coverage on SifyMax, we are delighted to be associated with TWI/IMG again to bring the excitement of both the French Open and Wimbledon 2006 to sports lovers in India. The content on video of the highlights of the matches will offer a satisfying and complete experience of the two tournaments. Users can follow the tournaments on SifyMax at their convenience, either from their homes, offices or from any of our 3300 iWays across India. We believe this initiative will help make tennis a mainstream sport by making the French Open and Wimbledon available to users in India at their convenience.”
IMG India senior corporate director Andrew Wildblood added, “TWI is excited to partner with SifyMax as the exclusive broadband content partner for the French Open and Wimbledon championships this year. This unique endeavour will extend the viewership of the French Open and Wimbledon 2006 beyond their existing formats. Sify Max will help us to take these premier tennis tournaments to the fast growing base of broadband Internet users in India, from both home and cyber cafes, and to capture new audiences outside the realm of traditional TV viewing.”
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
