GECs
Sify launches online magazine store
MUMBAI: www.sifymall.com, the online store on portal Sify has launched magazine subscription service online.
The store has magazines from both Indian and foreign publications across categories like advertising, audio/video, automotive, aviation, beauty and fashion, business, films, music, travel and leisure and women to suit users interests.
Sify senior VP, interactive services, Surya Mantha says, “Our aim is to ensure that the best offers are always available on SifyMall for users to experience real value for money. Be it the popular Deal of the Day, occasion based online gifting, or shopping online, we work to ensure customer delight in a number of ways. Our online magazine store extends this philosophy with subscriptions that offer real value to users with a wide range of magazines to suit their interests. We’ve also redesigned SifyMall to enhance the shopping experience for our users”.
All a user needs to do is to go online on www.sifymall.com to the Magazine Store, and choose the title of his/her choice from an array of 130 magazines, with more to be added in future. The magazines are arranged conveniently by topic, publishers as well as alphabetically for users to locate the magazines of their choice easily and quickly.
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
