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Sidharth TV Network hands over sales mandate to Whitepixel and GapBox
Mumbai: Oriya entertainment Group Sidharth TV Network has mandated Whitepixel and GapBox to handle its sales operations. Founded by Namita Agrawalla and Sitaram Agrawalla, Sidharth TV has four channels, namely, Sidharth TV (GEC), Sidharth Bhakti (devotional) Sidharth Gold (film), Jay Jaganath (niche channel on Lord Jaganath).
Sidharth TV has been around for nearly four decades, bringing a range of premium entertainment content to the viewers across formats and genres including reality shows, dramas, events, comedies, game shows, dance shows, and others. It was founded by Namita Agrawal, renowned playback singer and a household name across Odisha, and her husband Sitaram Agrawalla who has been a known name in the entertainment business across TV, FM, music and movies. The channel was subsequently sold to Zee TV Group after which it became Sarthak TV. After a buy back last year, Sidharth TV Network returned to the field with the Sidharth TV platform on digital and now on satellite.
Odisha is a rapidly rising market in the entertainment, music, and devotional content arenas, with an estimated audience size of over 45 million. The state’s entertainment preferences are dominated by its rich musical and religious past. Devotional programs, talent hunt shows, and serials that depict the cultural aspect are among the most demanded genres.
“We have been in the field of creating artistic and engaging content for the Odia audiences for nearly four decades now. We had earlier established Sarthak TV which became a household name and was later acquired by Zee TV,” says Sidharth TV Network head-operations Bibhuti Bhusan Mishra.
“We have also built a strong presence in the the digital entertainment field with 23 YouTube channels across devotion, music, entertainment, and other popular verticals with combined followership of 22 million subscribers. With Sidharth TV, Sidharth Gold, and Sidharth Bhakti, we are aiming to bring the best in entertainment, cinema, and devotional content to Odia viewers. We have entrusted our sales duties to Whitepixel and GapBox and look forward to using their expertise,” he adds.
Whitepixel co-founder Abdul Aziz points out, “Sidharth TV, Sidharth Gold, and Sidharth Bhakti are platforms that have created a humongous bank of premium Odia content across genres. They have some of the best entertainment shows, TV serials, music and devotion programming depicting the salient features of Odia culture and heritage. We are keen to leverage our media sales, marketing, and advertising outreach to take this content to every viewer across the state and beyond.”
“Whether it is the highly popular serials such as ‘Mangula Kanya’, and ‘Aparajita’, or reality shows such as ‘Sampurna Laxmi’ (based on the high-rooted traditions of Orissa), talent hunt reality show ‘Tike dance tike acting’ judged by three cine stars, or upcoming singing reality show ‘Odisha nua Swara Junior,’ we as a channel leave no stone unturned in delighting the viewers. We understand the pulse of the market and consumer sentiments very well,” states Sidharth TV Network head –sales Rabindranath Padhy.
Sidharth Gold has over 100+classic odia movies along with 300+ jatras (Odia street palys), and the Sidharth Bhakti channel has 20 new devotional shows providing a daily dose of spirituality and devotion to the masses.
“As India’s leading branded content/infomercial (DRTV) agency, we have been successful in establishing links between brands and communities. We believe in building modern brands that foster a rich cultural heritage. This is where Sidharth TV comes across as a perfect partner,” shares GapBox founder Srinivas. “They have built a network that has Odisha’s rich cultural heritage, practices and devotional depth at its core. The network also caters to all popular entertainment genres in vogue among the audience today. It is a joy to work with such a valued brand and bring about a transformation in Odia language entertainment industry, and we look forward to a long-term association with them.”
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
