iWorld
Shreyas Talpade’s new OTT platform Nine Rãsã is here
KOLKATA: Another OTT platform enters the booming ecosystem with actor-producer Shreyas Talpade’s video streaming service Nine Rãsã. The new streamer stands out on the back of its content dedicated to different performing arts and theatre.
Nine Rãsã offers content in multiple variations including plays, skits, storytelling, stand-up across genres. The platform is available in multiple languages, including Hindi, Marathi, Gujarati and English, and plans to regularly introduce other languages to match the preferences of every audience set.
It already has 100+ hours of pre-created original content, exclusively for Nine Rãsã, which is ready to go live in a phase-wise manner. The team is also already geared up to initiate filming for an additional 120 hours of content.
The name Nine Rãsã is inspired from Nav Ras, which means nine emotions. As human lives revolve around these emotions, Talpade thought to name the platform in sync with those emotions. Moreover, he also wanted to give an Indian touch to the name with a global appeal, according to reports.
The idea stemmed from the will to help theatre artists and technicians when theatres were shut. The content curation started during lockdown itself, the actor said.
“Theatre is one of the oldest and purest forms of entertainment. Amidst our busy lives and newer entertainment options available, theatre has taken a back-seat over the years, and that kept bothering me. In order to bring theatre back with a similar vigour and excitement, this time was the most suitable. Through Nine Rãsã, we got an opportunity to not only enrich the lives of our audience through superior, original content but also collaborate with the entire theatre community at large,” Talpade detailed.
The platform will work under the subscription model at Rs 59 per month and Rs 599 per year. The associated cost is only for its premium plays while the remaining content can be availed free of cost.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
