iWorld
Shreya Jain unveils debut EP – “Bawari”
Mumbai: Shreya Jain has announced the release of her highly anticipated debut EP, “Bawari.” This EP seamlessly fuses melodies inspired by Indian classical music with contemporary, modern elements. By blending these two musical styles, Shreya aims to bridge tradition and modernity, inviting listeners worldwide to appreciate and engage with the depth and beauty of Indian music. Having grown up immersed in Hindustani classical music under the guidance of her guru and father, Surmani Shyam Jain, she is passionate about globalizing this rich musical tradition.
The EP features multiple collaborations with esteemed lyricist Juno (Avinash Chauhan), Shayra Apoorva, and music producers Bluk, Dropped Out and Nakul Chugh. It also includes contributions from singers Saahel, Sanah Moidutty, The Rish and rapper Gravity.
iWorld
Cineflicks set to enter India’s OTT market with community-first focus
New platform aims to blend streaming content with interactive viewing experiences
MUMBAI: A new player is gearing up to join India’s crowded streaming arena, with Cineflicks preparing to launch as a community-driven OTT platform aimed at redefining how audiences engage with digital entertainment.
The platform plans to offer a mix of movies, series and digital content, while placing equal emphasis on building an interactive ecosystem where viewers can connect, share and participate beyond passive viewing.
India’s OTT market has seen explosive growth over the past decade, fuelled by rising smartphone penetration and affordable internet access. As streaming becomes the default mode of content consumption, new entrants are increasingly looking to differentiate themselves not just through content libraries but through user experience.
Cineflicks appears to be positioning itself within this next phase of evolution. Instead of focusing solely on scale, the platform is aiming to create a space where audiences can engage more deeply with the content they watch, turning entertainment into a shared experience rather than a solo activity.
While details around its content slate remain under wraps, people familiar with the development say the platform is currently building out features and partnerships ahead of a phased rollout. The broader strategy suggests a blend of content discovery, community interaction and digital participation.
The timing is notable. With global and regional streaming platforms competing intensely for attention, the emphasis is slowly shifting towards engagement and retention rather than just acquisition. Platforms that can foster stronger audience connections may have an edge in this evolving landscape.
Cineflicks’ entry reflects the continued expansion of India’s digital entertainment ecosystem, where innovation is increasingly being driven by how content is experienced, not just what is offered.
As the platform moves closer to launch, the real test will be whether it can translate its community-first pitch into a compelling, everyday habit for viewers.
