News Broadcasting
Showtime pushing ‘Huff’ for Emmies
MUMBAI: This initiative is a first in the history of television. US media conglomerate Viacom’s cable network Showtime Networks will target all voting members of the Academy of Television Arts & Sciences (Atas).
With an eye on the Emmy awards the company is doing an early For Your Consideration mailing of the entire first season of the new drama Huff.. Voters will receive all 13 episodes of the series’ first season which finished on 30 January.
The show deals with Dr. Craig “Huff” Huffstodt, portrayed by four-time Emmy Award-winner Hank Azaria. He is a family man and a successful psychiatrist who gets a wake-up call after a tragedy occurs with one of his patients. The network mailed out a specially designed DVD package to Atas members
Television networks traditionally send two to four episodes of a series to Atas members as part of their Emmy awards campaign. This is the first time an entire season of a series will arrive in voters’ mailboxes months before the Emmy derby begins.
Showtime’s logic is that instead of inundating members in May and June it would be better to let them spend the next four months savouring Huff.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
