e-commerce
ShopClues.com hops on as official e-commerce partner of Chennai Super Kings
MUMBAI: ShopClues.com has come on board as the official e-commerce partner of the Chennai Super Kings (CSK) team.
The tie-up with this Indian Premier League (IPL) team will provide a robust edge to the ShopClues.com brand identity during the IPL season, which kicks off on 8 April, 2015.
Through the official partnership, ShopClues.com will place its logo on the leading side of the cap, helmet and hat of the CSK players.
ShopClues.com co-founder and chief business officer Radhika Ghai Aggarwal said, “Our marketplace caters to mass India and there is nothing that appeals more to our target market than cricket. Keeping this incontrovertible truth in mind, we chose to partner with CSK, which has been the best performing team in the Indian Premier League. Through this association, we wish to leverage the combined brand synergies to create greater engagement with our customers, both existing and potential.”
ShopClues.com will use the CSK association in all its communication across media including in-store, POS, other ground activation, digital and all other new emerging media, using the team’s logo. The company will also be purchasing and selling CSK merchandise through its website.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
