Gaming
Shivam Dube signs with FairPlay Sports
Mumbai: Indian cricketer and Chennai Super Kings all-rounder Shivam Dube has signed up with the Delhi-headquartered sports agency FairPlay Sports.
The agency, which also manages Indian football captain Sunil Chhetri, badminton superstar Saina Nehwal and cricketers like Nitish Rana, Karun Nair, Chetan Sakariya, Prasidh Krishna, Arshdeep Singh and more, will handle Dube’s brand endorsements, commercial engagements, social & digital media and appearances.
“I am really excited about and looking forward to working with the team at FairPlay Sports. They have a great reputation in the sports community, and I look forward to them handling all of my off-field activities,” said Dube.
“Shivam is undoubtedly one of the most prolific players for India. He’s young, fit, and very motivated, and his best is yet to come! We’re proud and excited to welcome him and hopefully provide him with the support he needs off the field so he can maximise his potential on it,” said Fairplay Sports co-founder Bandana Chhetri.
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
