News Broadcasting
‘Shirdi Ke Saibaba’ feature on Zee TV
MUMBAI: Zee TV will air a new show Shirdi Ke Saibaba every Sunday at 9 pm starting from 3 October. The saint popularly known as Shirdi Ke Sai Baba, is portrayed in a serial, based on Saibaba’s life and miracles.
Shirdis’ movies trust and research center is based in Vrindavan is continuously updating its research center on the miracles and incidents involving Saibaba and his devotees.
Speaking on the show, Zee TV president Abhijeet Saxena said, “Zee TV has always focussed in showcasing complete entertainment to its viewers. Saibaba is one such God, who has devotees from all religions. This series of Saibaba will showcase truth and power of Saibaba compared to the thought followed by people in this generation.”
The show has been jointly produced by Raidant Showbiz and Shirdi Saibaba movies trust and research center. This series has been directed by Shiv Dutt Sharma and Amol Surve and written by Vikas Kapoor and Amar Pal Singh.
The lead artists in the show are Sudhir Dalvi playing the character of Sai Baba, Asim Khetrapaul, Suresh Oberoi, Gajendra Chauhan, Ram Mohan, Subbiraaj, Divya Dutta, Tejal Shah amongst others.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
