iWorld
Shilpa Rao & Anirudh Ravichander reunite for ‘Devara’ second single
Mumbai: Singer Shilpa Rao continues her collaboration with renowned music director Anirudh Ravichander as they reunite for the upcoming song from the Telugu film ‘Devara’ second single. After making waves with her successful collaborations in Tamil cinema, notably with music director Anirudh Ravichander on hits like “Chaleya” and “Kaavaalaa”, Shilpa and Anirudh are now with melodious eagerly awaited film ‘Devara’ second single.
Anirudh Ravichander, known for his dynamic musical compositions, teams up once again with Shilpa Rao to create what is expected to be another chart-topping soundtrack. Their collaboration on the second single will come out in four different languages: Telugu, Hindi, Malayalam, and Kannada, adding a fresh and exciting dimension to Devara’s musical landscape.
“Working on the song was a completely new experience for me,” said Shilpa Rao. “The song has such a sweet and fresh vibe with the bouncy words, capturing the slow dance feel of Telugu music so smoothly. Collaborating with Anirudh is fantastic—it felt more like a jam session than just recording. He always imagines my voices in ways that I couldn’t. I loved every moment and learned a lot during the process.”
Devara, directed by Koratala Siva, features an impressive cast including Jr NTR, Janhvi Kapoor, and Saif Ali Khan. The film is set to release on 27 September 2024, in multiple languages including Telugu, Hindi, Tamil, Malayalam, and Kannada. The film’s narrative is an action-drama, promising a captivating experience for audiences across India.
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
