GECs
Shemaroo Umang’s ‘Gauna Ek Pratha’ – a riveting saga of tradition and triumph unfolds
Mumbai: Shemaroo Umang is all set to captivate audiences with its latest show ‘Gauna Ek Pratha.’ This engrossing drama delves deep into the realms of tradition and showcases the indomitable spirit of women. Scheduled to premiere on 10 July, the show will grace the screens every Monday to Saturday at 9:30 pm on Shemaroo Umang.
‘Gauna Ek Pratha’ transcends mere entertainment, immersing us in the sacred Hindu tradition of Gauna. This age-old ceremony symbolizes the journey of a married woman, as she leaves her parental household and steps into her husband’s home, a revered ritual still observed in certain regions of India. Through this poignant portrayal, we follow the extraordinary odyssey of Gehna and Gaurav, childhood sweethearts whose lives take an unexpected turn when Gaurav sets off to chase his dreams, leaving Gehna behind. Fueled by an unyielding love, Gehna embarks on a quest to find her husband, encountering Urvashi, whose presence brings forth unforeseen complexities. As their destinies intertwine, a startling secret emerges, challenging Gehna’s unwavering faith in their shared future. Amidst the shackles of societal norms and expectations, Gehna summons the courage to defy traditions and orchestrate her own Gauna. With an array of enthralling twists and turns, the show poses the profound question: Can Gehna’s love and Gaurav’s aspirations find a harmonious balance? Watch the intriguing narrative unfold on Shemaroo Umang, premiering from 10 July.
Speaking on the imminent release of the show, Shemaroo Entertainment COO – broadcasting business Sandeep Gupta shared his heartfelt sentiments, “At Shemaroo, our mission is to present impactful stories that resonate with society. We take great pride in showcasing shows that are led by strong women, fostering dialogue and embodying the true essence of women’s empowerment. Through ‘Gauna Ek Pratha,’ we aim to deliver not only an entertaining experience but also challenge the prevailing societal conventions that hold us back. We warmly invite everyone to join us on this transformative storytelling journey as we persistently strive to deliver content of great significance.”
The show marks yet another milestone for Shemaroo Umang and solidifies their unwavering commitment to providing exceptional content that not only entertains but also enlightens, leaving an indelible mark on the hearts and minds of viewers. With an extraordinary cast and an engaging storyline, ‘Gauna Ek Pratha’ promises to transport you to a world of wonder and inspiring profound conversations. that resonate long after the credits roll.
GECs
Sahara One reports financial results, notes director exit and business realignment
Muted revenues, steady expenses and strategic adjustments shape company’s current phase
MUMBAI: In a tale where the sands seem to be slipping faster than they can be gathered, Sahara One Media and Entertainment Limited has reported another quarter of wafer-thin income and widening losses, even as a boardroom exit adds to the unease.
The company informed the Bombay Stock Exchange that its board, in a meeting held on April 4, approved its unaudited financial results for the quarter ended September 30, 2025. The numbers paint a stark picture. Total income for the quarter stood at just Rs 0.13 lakh, unchanged sequentially and sharply down from Rs 0.26 lakh a year earlier.
Losses, meanwhile, deepened. The company posted a net loss of Rs 24.16 lakh for the quarter, compared to Rs 18.81 lakh in the June quarter and Rs 39.69 lakh in the same period last year. For the six months ended September 2025, the cumulative loss stood at Rs 39.69 lakh, while the full-year loss for FY25 was reported at Rs 60.72 lakh.
Expenses continued to outweigh income by a wide margin. Total expenses for the quarter came in at Rs 24.30 lakh, led by employee benefit costs of Rs 6.51 lakh and other expenses of Rs 17.78 lakh. Earnings per share remained in the red at Rs (0.11) for the quarter.
The balance sheet reflects a company with significant assets on paper but limited operational momentum. Total assets stood at Rs 23,065.57 lakh as of September 30, 2025, broadly unchanged from March 2025. Equity share capital remained steady at Rs 2,152.50 lakh, while total equity was reported at Rs 18,004.85 lakh.
Cash and cash equivalents saw a modest uptick to Rs 6.75 lakh from Rs 4.68 lakh earlier, supported by a positive operating cash flow of Rs 180.01 lakh for the period.
Yet, beneath these numbers lies a more complex narrative. The company’s auditors flagged their inability to obtain sufficient evidence to form a conclusion on the financial statements, citing lack of access to records. They also raised concerns over the company’s ability to continue as a going concern, pointing to insufficient funds, delayed recoveries, and stalled content investments.
Adding to the governance overhang, the company disclosed that Rana Zia has resigned as whole-time director, effective October 16, 2025, citing other professional commitments. The resignation, noted and accepted by the board, also brings an end to her role across company committees.
Regulatory pressures continue to loom large. The Securities and Exchange Board of India has already initiated penal actions for non-compliance with listing norms, with trading in the company’s shares remaining suspended. There is also a risk of promoter demat accounts being frozen.
Legacy legal issues remain unresolved. A substantial deposit of Rs 694,027.88 thousand linked to the long-running OFCD dispute involving Sahara group entities is still under the purview of the Supreme Court of India. Restrictions on asset disposal continue to weigh on the company’s financial flexibility.
Operationally, challenges persist across multiple fronts. Advances worth Rs 1,92,916 thousand given for film content remain stuck, with delays in project completion and uncertain recoverability. The company’s YouTube channel, despite being operational, has generated no revenue for over three years due to compliance lapses. In a further twist, management has indicated that revenues may have been fraudulently diverted through unauthorised changes to its AdSense account, with a police complaint in the works.
There are also missed revenue opportunities. Television content rights continue to be used by a related party despite the expiry of the licence agreement, with fresh negotiations still underway.
For now, Sahara One Media and Entertainment Limited appears caught between legacy disputes and present-day operational hurdles. As losses linger and governance questions mount, the road to recovery looks less like a sprint and more like a slow trudge through shifting sands.
