GECs
Shemaroo Umang’s ‘Gauna Ek Pratha’ – a riveting saga of tradition and triumph unfolds
Mumbai: Shemaroo Umang is all set to captivate audiences with its latest show ‘Gauna Ek Pratha.’ This engrossing drama delves deep into the realms of tradition and showcases the indomitable spirit of women. Scheduled to premiere on 10 July, the show will grace the screens every Monday to Saturday at 9:30 pm on Shemaroo Umang.
‘Gauna Ek Pratha’ transcends mere entertainment, immersing us in the sacred Hindu tradition of Gauna. This age-old ceremony symbolizes the journey of a married woman, as she leaves her parental household and steps into her husband’s home, a revered ritual still observed in certain regions of India. Through this poignant portrayal, we follow the extraordinary odyssey of Gehna and Gaurav, childhood sweethearts whose lives take an unexpected turn when Gaurav sets off to chase his dreams, leaving Gehna behind. Fueled by an unyielding love, Gehna embarks on a quest to find her husband, encountering Urvashi, whose presence brings forth unforeseen complexities. As their destinies intertwine, a startling secret emerges, challenging Gehna’s unwavering faith in their shared future. Amidst the shackles of societal norms and expectations, Gehna summons the courage to defy traditions and orchestrate her own Gauna. With an array of enthralling twists and turns, the show poses the profound question: Can Gehna’s love and Gaurav’s aspirations find a harmonious balance? Watch the intriguing narrative unfold on Shemaroo Umang, premiering from 10 July.
Speaking on the imminent release of the show, Shemaroo Entertainment COO – broadcasting business Sandeep Gupta shared his heartfelt sentiments, “At Shemaroo, our mission is to present impactful stories that resonate with society. We take great pride in showcasing shows that are led by strong women, fostering dialogue and embodying the true essence of women’s empowerment. Through ‘Gauna Ek Pratha,’ we aim to deliver not only an entertaining experience but also challenge the prevailing societal conventions that hold us back. We warmly invite everyone to join us on this transformative storytelling journey as we persistently strive to deliver content of great significance.”
The show marks yet another milestone for Shemaroo Umang and solidifies their unwavering commitment to providing exceptional content that not only entertains but also enlightens, leaving an indelible mark on the hearts and minds of viewers. With an extraordinary cast and an engaging storyline, ‘Gauna Ek Pratha’ promises to transport you to a world of wonder and inspiring profound conversations. that resonate long after the credits roll.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
