GECs
Shemaroo TV launches new original show ‘Waah Bhai Waah’
Mumbai: Hindi general entertainment channel Shemaroo TV has launched its latest original show Waah Bhai Waah hosted by actor, writer, anchor and poet Shailesh Lodha. The show is slated to be aired in the primetime slot of 9 pm every day from 19 June.
Each episode of the show will feature renowned poets from across the nation who will entertain the audience along with Shailesh Lodha. The show will be an amalgamation of poetry and literature with satirical comedy.
“At Shemaroo, we have always stayed true to our promise of constantly experimenting and catering to the evolving entertainment needs of our audiences. The new show ‘Waah Bhai Waah’ is a very popular format that blends poetry and comedy satirically and I am sure our audiences are going to love it,” said Shemaroo Entertainment CEO Hiren Gada.
“Satirical comedy is a very popular genre for family audiences and Shailesh Lodha is a household name renowned for his witty poetry. Audiences of Shemaroo TV will surely watch Waah Bhai Waah for their daily dose of family entertainment as they will get some top-notch comedy from their most loved artist,” said Shemaroo COO broadcasting business Sandeep Gupta.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
