iWorld
Shemaroo seizes pirated DVDs, VCDs worth Rs 250,000 in raid
MUMBAI: Home video company Shemaroo Video has announced that in a raid carried out at Movie Town – an outlet in the Mumbai suburb of Andheri a few days ago its anti-piracy team seized 812 pirated DVDs and VCDs worth rs. 250,000. An FIR has been filed against the owner of the shop at Lokhandwala Mansoor Ali.
The raid happened after initial surveys and warnings, which the owner ceased to heed. The raid, originally planned for 12 August 2005 got postponed after the owner got a whiff of the raid and shut shop.
With the help from Senior Inspector RR Joshi and other officers from the Social Service branch, the raid was again set in quite motion on 13 August. Pirated DVDs of recent releases like Paheli, Sarkar, Dus, Yahaan, Yakeen and Seher were caught in the raid. Incidentally, Shemaroo is releasing the original DVD of Dus tomorow 18th August. Other pirated copies of English films were also seized in this raid.
The Shemaroo anti-piracy team carries out various vigilance activities gathering information, surveillance and warning the pirates. The team also gives information about dealing in legitimate products and educates on the consequences of dealing in pirated video products. Only when they cease to heed to all the warnings that Shemaroo raids the outlet and takes action against the pirates.
iWorld
Ankuur Rajesh Kapila named national sales head – India at ZEE5 & digital
Former sports-gamification executive to drive revenue strategy and digital monetisation across India
MUMBAI: A seasoned dealmaker across television, sport and digital, Kapila steps in as national sales head – India, charged with sharpening revenue strategy, widening market reach and deepening digital monetisation. The mandate is clear: convert scale into sales and attention into advertising.
The move bolsters the streaming ambitions of Zee Entertainment Enterprises Limited as competition intensifies in India’s crowded OTT market. The focus will be on stronger advertiser tie-ups, smarter packaging and monetisation that keeps pace with shifting viewer habits.
Kapila arrives from JioStar India Pvt. Ltd., where as vice president – sports gamification he helped scale Jeeto Dhan Dhana Dhan into one of the country’s largest live play-along ecosystems. During the Indian Premier League and major international tournaments, the platform engaged over 300 million fans, blending branded integrations with sponsorship-led revenues.
The appointment also marks a homecoming. Across a 14-year earlier stint at the company, Kapila handled brand solutions across regions and genres, led key account management for the GEC cluster and oversaw programming and content acquisition at Zee Studio. Few executives have worked as many sides of the revenue engine.
For ZEE5, the signal is unmistakable: monetisation is back in the spotlight. With advertisers chasing measurable impact and platforms chasing profitability, Kapila’s brief is to make growth pay. In the streaming wars, scale is vanity, revenue is sanity, and momentum is everything.
