Film Production
Shemaroo releases ‘Yakeen’ two weeks after theatrical debut
MUMBAI: Shemaroo Video has released the DVD and VCD of the Priyanka Chopra-Arjun Rampal starrer Yakeen two weeks after it was released in cinemas.
The aim is to do damage control caused by the piracy racket.
Yakeen is a suspense-thriller about the life of a young business tycoon that takes a turn when he partially loses his memory in an accident. The Yakeen DVD is priced at Rs. 349/- and VCD at Rs. 149/-.
Shemaroo states that a huge piracy racket came to light when the pirated copies of the Priyanka Chopra- Arjun Rampal starrer Yakeen were circulated a week before the movie’s theatrical release, the film industry, government and media have woken up to the destructive powers of video piracy and its lasting effects on the Indian film industry. This is a menace against which Shemaroo and other video companies have been fighting a fast-losing battle, unless the Government decides to intervene.
Video piracy has been increasing at an alarming rate in India. Incidents like the Yakeen are one-off that bring to light the organised racket behind the crime. Shemaroo states that it has been striving relentlessly to spread the message about the piracy menace and also conducts vigilance activities through its very own anti-piracy cell.
In addition to Yakeen, Shemaroo has also released the DVDs and VCDs of Govinda and Preeti Jhangiani starrer Ssukh which had hit theatres a couple of weeks back. Ssukh is about the complications created in the life of a simple man who tries to help a friend in need and in turn gets drawn into the quest for money.
Film Production
Arka Mediaworks onboards 88 Pictures as animation studio partner on ‘The Eternal War – Part 1’
Arka Mediaworks announces that 88 Pictures, the acclaimed animation and visual storytelling studio known for its cutting-edge CGI and cinematic artistry, is on board as the animation partner for the highly anticipated Baahubali: The Eternal War, a groundbreaking two-part 3D animated feature film set in the globally beloved Baahubali universe.
Baahubali: The Eternal War represents a bold new chapter in the Baahubali saga envisioned for national and international audiences and crafted with the ambition of delivering one of India’s most ambitious and globally benchmarked animation projects to date.
88 Pictures will execute the animation production, bringing to life the film’s richly detailed worlds, epic battle sequences, and larger-than-life characters with its signature blend of artistic vision, performance-driven animation, and advanced production pipelines. Working closely with the film’s creative leadership and technical partners, the studio aims to set new benchmarks in animation quality, cinematic storytelling, and global scalability.
This animated epic follows the successful re-release of Baahubali: The Epic (the combined theatrical version of the original live-action films) on 31 October 2025 across India and the USA. During the film’s interval, legendary creator and director S.S. Rajamouli (Baahubali 1 & 2, RRR) stunned audiences with a surprise teaser for The Eternal War – Part 1. The video immediately went viral, garnering widespread national and international acclaim across LinkedIn, Instagram, and YouTube for its ambitious visual style and scale.
Produced by Arka Mediaworks and led by co-founder and CEO Shobu Yarlagadda – producer of the iconic Baahubali duology, The Eternal War brings together fantastic storytelling and cutting-edge animation.. The film is directed and written by acclaimed animation filmmaker Ishan Shukla (Schirkoa: In Lies We Trust, Star Wars: Visions – “The Bandits of Golak”) and screenplay by Scott Mosier (The Grinch). Mihira Visual Labs, the studio co-founded by Yarlagadda anchors the film’s animation, visual development, and execution.
The partnership with 88 Pictures brings significant pedigree to the project; the studio is well-regarded for its work on high-profile international titles including DreamWorks’ series Trollhunters, the HBO Max original series Gremlins: Secrets of the Mogwai, Disney’s animated short An Almost Christmas Story to name a few.
Yarlagadda shared, “We are happy to onboard 88 Pictures as the animation studio partner for our prestigious and most expensive animated film from India. We believe that their expertise and capabilities will allow us to produce a first-of-its-kind, world-class animated feature film from India.”
88 Pictures founder & CEO Milind D. Shinde said, “Baahubali changed the way cinema is perceived and became a defining milestone that turned the tide for Indian live-action filmmaking. Expanding the franchise into an entirely new universe—at a never-seen, never-done scale—through an animated feature created in India for a global audience is set to redefine how the world views Indian animation. We are truly thrilled to be part of this landmark project and to bring it to life under the visionary direction of Ishan Shukla, guided by the experience and leadership of acclaimed producer Shobu Yarlagadda.”
Shukla expressed, “Eternal War requires a level of visual and emotional precision that can only come from teams who truly understand both craft and intent. Working with 88 Pictures, alongside Mihira Visual Labs, has been a deeply collaborative experience. This association brings together technical excellence and creative sensitivity, enabling us to translate an ambitious vision into a compelling cinematic reality.”
Baahubali: The Eternal War – Part 1 is scheduled for release in 2027
