GECs
Shemaroo presents classical music on DVD
MUMBAI: In an attempt to embrace a new genre in home video, Shemaroo Video has released two home videos on classical music which get up close and personal with Pandit Bhimsen Joshi and Ustad Rashid Khan.
Shemaroo says that with the release of these DVDs, classical music can be heard, seen and enjoyed with the advantage of technological enhancements and the superior viewing experience that a DVD provides. Now a connoisseur could also enjoy and the intricacies detailed in the accompanying 32-page-booklet with the artiste’s biography and the English comparing of Ragas and Bandishis and their full notations.
This gives the audience a chance to see them live in concert on a DVD. Conceived and produced by Arya Bhattacherjee, the Pandit Bhimsen Joshi DVD is a special collector’s item as it includes one of the last interviews with the maestro before his withdrawal from the world of classical music.
Shemaroo VP Hiren Gada believes that the DVDs will be widely appreciated by music lovers all over the globe. He said, “This is our first step in taking classical music to a whole new level. We are helping archive performances that go on to become a slice of history in Indian Classical Music.”
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
