iWorld
Shemaroo Entertainment signs catalogue deal with Spuul India
MUMBAI: Shemaroo Entertainment has signed another catalogue deal with Spuul, the popular online streaming service for Indian cinema. The companies have come together to create a larger library on the digital platform in order to offer an enhanced viewing experience online.
Speaking about this new deal, Spuul VP content Girish Dwibhashyam said, “As one of the leading providers of Bollywood content to viewers across India, Pakistan, UK, US and Middle East, we are constantly investing in growing our library by adding new, popular and in many cases, classic titles to our list. Our association with Shemaroo is yet another step in this direction.”
Shemaroo Entertainment Ltd director Jai Maroo said, “With ever growing number of consumers on the digital platform, we are sure that our association with Spuul will further boost the customer base. We have already been working with Spuul to make our content available through their platform and have seen them grow over the past couple of years. We are glad to be able to work with them and grow this opportunities even further.”
The two industry giants have been working closely to encourage legitimate consumption of Indian Cinema on digital media. In addition to a large selection of free movies, the platform offers movies with premium subscription option.
The platform now offers its viewers a wider catalogue that includes contemporary hits from Shemaroo like Mujhse Shaadi Karogi, The Dirty Picture, Sarfarosh, Black and evergreen movies like Kaalia, Namak Halal, Shiva, Majboor, Amar Akbar Anthony, Don and Anamika, etc.
iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
