iWorld
Shemaroo Entertainment launches Hindi GEC
MUMBAI: India's leading content powerhouse Shemaroo Entertainment is launching a new Hindi GEC: Shemaroo TV. A Free-to-Air channel, Shemaroo TV targets the Hindi-speaking markets with the tagline 'Badalte Aaj Ke Liye.'
Shemaroo TV aims to connect, interact, and reach out to families who are continuously looking to adapt to new changes. The channel will come up with a perfect mix of originals and iconic shows, which will be consumed for the first time by a broad set of free-to-air audiences. Launching on 1 May 2020, the channel will be available to audiences on all major DTH operators and cable networks.
In these trying times, when audiences have limited options to holistic family entertainment, Shemaroo TV aims to bridge the gap by offering comprehensive content of iconic shows such as ‘Devon Ke Dev…Mahadev’, ‘Dil Se Di Dua Saubhagyawati Bhava, ‘Great Indian Laughter Challenge’, and many more. By offering popular shows in the launch phase, Shemaroo TV will be a perfect destination for the audience looking for family entertainment with a contemporary feel.
Shemaroo TV aims to entertain both rural as well as urban audiences. Once the restrictions on shoots are lifted, the channel will have several original shows targeting both sets of viewers. Shemaroo TV will offer content on various genres such as comedy, drama, mythology, thriller, crime, and animated content that will resonate with audiences across all age groups.
Shemaroo Entertainment has been evolving with changing times and entertaining its audience through different avenues. The launch of Shemaroo TV will be one additional step to extend reach and relevance of the brand across the subcontinent. With a vast content library, Shemaroo Entertainment aims at entering the broadcast space and entertaining a large set of Hindi speaking audiences with its thoughtfully curated content. The media and entertainment conglomerate recently launched its Marathi movie channel – 'Shemaroo MarathiBana' that already entered the 100 GRP club in a short time.
Shemaroo Entertainment Limited CEO Hiren Gada said: "We, at Shemaroo Entertainment, are constantly evolving and upscaling with the changing times. The content of Shemaroo is spread across different verticals through which we maintain a healthy relationship with viewers and advertisers equally. While we manage large digital platforms, entering into the broadcasting space will help us with reach and enable us to build a stronger affinity with the audiences. With the launch of our flagship channel, Shemaroo TV, we are excited to strengthen our presence in the industry and deliver our promise of entertaining the Indian audiences."
Shemaroo Entertainment Limited broadcast business COO Sandeep Gupta said, "If we see the current TV space and particularly the Free To Air space, there is large consumption of content but with less variety of shows and genres. Shemaroo TV will be enhancing the entertainment needs of the Indian audiences by its vast offerings of iconic shows, along with original shows across various genres. We have worked extensively to understand the needs of our consumers and have sharpened our insights based on what will appeal to them. Shemaroo TV will have an extensive reach and we aim to become one of the most popular destinations in the Free To Air General entertainment space.”
The launch phase will see a marketing campaign by Shemaroo TV, which will focus on television and digital media. The channel also launched a brand campaign video that emphasizes the changing times and how families are aspiring and adapting to the new era, thus highlighting the tagline 'Badalte Aaj Ke Liye.'
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iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
