iWorld
Shemaroo Entertainment and Resso inks music licensing deal
MUMBAI: Shemaroo Entertainment Limited has entered into a strategic music licensing partnership with Resso in India, the world’s first social music streaming app from ByteDance, the international technology company based out of Beijing and the parent company of TikTok. Through this association, Shemaroo will offer its wide range of high-quality audio content on the Resso app.
Shemaroo owns a vast library of film and non-film audio across multiple genres like Bollywood, Devotional, Regional, Kids, Pop and Sufi in more than 22 languages including Hindi, Punjabi, Marathi, Bhojpuri, Gujarati and Bengali.
Shemaroo Entertainment CEO Hiren Gada said, “We at Shemaroo have always stayed ahead of the curve and through this alliance with Resso, we reinforce our promise to bring the best of entertainment by partnering with the best of brands. This association is a natural progression to ensure we reach out to newer audiences, cross boundaries and partner with new age brands to engage and entertain customers across.”
Resso India Music, Content and Partnerships head Hari Nair added, “Resso's aim is to bring music to the forefront by giving users an opportunity to connect, engage and interact with music and artists, alike. Shemaroo Entertainment is one of India’s leading content powerhouse and our association with Shemaroo’s music label, gives us access to their comprehensive library across genres and languages. We are excited to present their library to our users, which is in line with our commitment to provide the best in music.”
Shemaroo Entertainment has been entertaining the consumers by offering a large audio catalogue and recently the YouTube channel of Shemaroo Entertainment – FilmiGaane crossed 30Mn subscribers. This further ascertains Shemaroo Entertainment as an integrated content house that is evolving with times and becoming a significant player in the digital ecosystem.
To access Shemaroo’s extensive music catalogue of over 25000 collection of songs, users can subscribe to Resso at a monthly premium subscription of INR 99 for Android and INR 119 for iOS.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
