Gaming
Shemaroo aims to set up metaverse and blockchain offshoot in Dubai
MUMBAI: Shemaroo Entertainment is spreading its wings. The emerging media and entertainment giant is planning to set up a 100 per cent offshoot in Dubai called ShemarooVerse Digital.
The company got a go-ahead from its board for this proposal and informed the Bombay stock exchange about its intent over the weekend.
Shemaroo said it is taking this step to innovate and stay ahead in the evolving digital entertainment landscape. Shemarooverse will focus on creating immersive experiences and leveraging block chain technology to redefine ownership and interaction in the entertainment ecosystem.
Dubai, according to the company is welcoming web3 ventures and it has a very friendly web3 regulatory environment, which is critical for token-based transactions and block chain integration. Talent too is available aplenty aside from cutting edge tech to support the development of a globally competitive product.
The company added that the objective is to position Shemaroo as a leader in the web3 and metaverse space, ensuring scalability, innovation, and long-term growth. It aligns with Shemaroo’s vision of creating transformative consumer experiences and strengthening its position in the next era of entertainment.
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
