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Shailendra Singh to launch new website on 1 Jan
MUMBAI: 1 January will mark the launch of www.iammadeinindia.com at the hands of United Welfare Trust and Percept Limited joint managing director Shailendra Singh. The aim of the website is to enable proud citizens of India to come together, express their positive views, inspiring opinions and celebrate the beauty of being Indian.
The website will serve as India‘s first platform where they can know about inspiring stories and news from across the nation and will read all about, and only about, ‘good news‘! Visitors can check back every morning for ‘Breaking Good News!‘ and start their day with the right energy.
Singh launched the ‘MADE IN INDIA‘ project, a United Welfare Trust initiative, with the objective to celebrate, promote and build Brand India. ‘MADE IN INDIA‘ looks to unite all Indians in “Celebration of India”. The focus will only be on the positive and activities will be targeted at spreading goodwill and inspiration.
‘MADE IN INDIA‘ will be a holistic, 360-degree movement encompassing online, on ground and media activities with an objective to finding a prominent place in the hearts of a billion Indians. Phase I of the venture will include merchandise, knowledge expos, charity dinners, online platforms and even a feature film.
The site will feature the ‘Top 100 Indians‘ both present in India and settled across the globe. Visitors can surf and choose from a library of 50 AVs showcasing ‘50 Glorious Moments in Indian History‘. New properties that will be launched through 2013 – 2014 include the ‘World Rankings of Top 100 Indians‘ and the ‘Made in India Roadtrip‘. An uplifting feature of this website is that it will strictly filter any negative comments or hateful responses and only focus on positive views – thereby spreading a celebratory vibe across the nation.
The site enables everyone an opportunity to send their messages, views and thoughts to the Top 100 Indians located in India and around the world. ‘www.iammadeinindia.com‘ will make every possible effort to ensure that these messages are delivered and viewed by these iconic individuals.
A very exclusive and innovative feature of the ‘MADE IN INDIA”™ (MII) project is the unique registration process wherein Indians register online at www.iammadeinindia.com and attain a unique alpha-numeric code that becomes their MADE IN INDIA Citizenship Number. This number can be sported by MII citizens on their customized, MII exclusive merchandise and also used for a range of activities, communication and entitlements under the various MII initiatives.
MADE IN INDIA aims to capture ‘Top Indian Interviews‘ which will feature Indian achievers, leaders, celebrities, athletes and philanthropists and showcase their unique insights and inspirational stories on how being ‘Made In India‘ made them.
Singh said, “There are multiple media platforms addressing the relevant issues that India is facing. We share good news and views, and only good news and views. Yes, bad things do happen, but at the same time, wonderful things are also happen. There are so many inspiring stories happening all the time, but we never get to hear about it! We only hear about terrorism, scams, corruption and conflict. www.iammadeinindia.com is India‘s first platform where you will read all about, and only about, good news! Visitors can check back every morning for ‘Breaking Good News!‘, and start their day with the right energy.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
