Hollywood
Seth Meyers of ‘Late Night’ will host the 66th EMMY Awards
MUMBAI: Television producer Don Mischer, best known for steering big galas such as the Super Bowl halftime shows, Olympic Games openings and the Academy Awards, will join the just announced host Seth Meyers for the 66th Primetime EMMY Awards.
“Seth’s expertise and ease in front of a live audience during ‘Saturday Night Live (SNL),’ as well as his comedic brilliance both as a writer and in front of the camera, makes him the perfect choice to host the EMMY,” said Late Night president and NBC Entertainment alternative programming Paul Telegdy in a press statement. “Plus, with Don’s vast experience at putting these types of big productions together, we’ll be in great hands.”
Primetime EMMY winner Meyers took over hosting duties on NBC’s Late Night in February following Jimmy Fallon’s jump to the Tonight Show. He also voices the character Prock on Hulu animated original The Awesomes, the superhero series he executive produced and co-created with Mike Shoemaker.
Widely recognised as the longest serving anchor on iconic Saturday Night Live segment “Weekend Update”, the Northwestern University alum also served as head writer for SNL for nine of his 13 seasons with the series.
Meyers won a Primetime EMMY for Outstanding Original Music and Lyrics for SNL host Justin Timberlake’s musical monologue in 2011 and has 10 additional EMMY nominations for television writing to his credit. Earlier today, Meyers was named by Time magazine as one of the 100 most influential people in the world for 2014.
Acclaimed television and live events producer Mischer returns for his twelfth Primetime EMMYs run and his eighth time as executive producer.
He has been honoured with 14 EMMY Awards, a record 10 Directors Guild of America Awards for Outstanding Directorial Achievement, 2 NAACP Image Awards and a Peabody Award for excellence in broadcasting. Mischer is also the recipient of Europe’s prestigious Golden Rose of Montreux and the 2012 Norman Lear Achievement Award in Television from the Producers Guild of America.
“Seth is such a talented performer and writer, and we know he will bring something unique to hosting the Primetime EMMY Awards,” said Television Academy chairman and CEO Bruce Rosenblum.
“We are also excited to welcome Don back this year and very much look forward to the collaboration as we celebrate television’s biggest night during one of the most transformative years in Television Academy history.”
Mischer has also produced specials with Beyoncé, Bono, Jennifer Hudson, Rihanna, Britney Spears, James Taylor, Taylor Swift, Stevie Wonder, Sting, Garth Brooks, Mary J. Blige, Elton John, Justin Timberlake, Barbra Streisand, the Black Eyed Peas and Carrie Underwood, among others.
The 66th Primetime EMMY Awards will air live on Monday, 25 August from the Nokia Theatre in Los Angeles, California.
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
