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SET to promote ‘Bachke Rehnaa’ with road show
MUMBAI: Sony Entertainment Television (SET) India has announced that it will be organising a road show in Mumbai and Delhi to promote its new game show Bachke Rehnaa.
As mentioned earlier the show hosted by Mohnish Behl is the Indian version of Russian Roulette from Columbia Tristar Television. The show which commenced last Monday airs at 8 pm.
The road show will commence in a couple of weeks. It will do the rounds of streets and colleges in the two metros to bring to life the experience and thrill of falling down. Challenges will be thrown to onlookers and prizes will be given.
The channel has tied up with Radio Mirchi for its RJ Hunt contest. It has also put up banners and hoardings in prominent city locations like bus stops, flyovers and at the backs of buses and trains to spread the message. For instance the sign on a bus will say “Ticketless travellers TC se Bachke Rehnaa”. A banner next to a crowded shopping mall may warn shoppers “Pickpockets se Bachke Rehnaa”.
On hand to explain the strategy at a media briefing announcing the launch of two new SET shows was Uday Sinhwalla of In-House Productions. He said: “It is the most comprehensive game show seen on Indian television with elements of music, tension, drama, fun. With every schedule we have seen more dynamics opening. The reactions to the show have been different. In fact there have been instances where participants have carefully planned their strategy to eliminate the others well in advance of the shoot.”
Head of creative SET Saurabh M Vanzara said that with game shows like Bachke Rehnaa and a musical show hosted by Raageshwari Kyuh Kehti Hain Yeh Dhun which is currently in an advanced stage of production, the channel is looking to spice up its programmes.
Tonight’s episode of Bachke is a director’s special. Vikram Bhatt, Mahesh Manjrekar, E. Niwas and Madhur Bhandarkar will participate.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
