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SET, MAX bag 3 Promax Awards
MUMBAI: Sony’s flagship channel SET India and its events and movies channel MAX have between them won three awards at the Promax World Gold Awards held yesterday in New York.
SET was awarded a Promax Gold in the consumer promotion category for its Shiksha promotion (a partnership of its long-running soap Kkusum with Procter & Gamble India during April-June 2003).
A company release quotes SET executive V-P Sunil Lulla as saying, “Shiksha is evidence of how we create marketing solutions for our partners. We salute Procter & Gamble for supporting us in this initiative.”
SET also won a BDA Bronze for Best Trade Publication Ad – For Break The Rules, with Jassi for The Ad Asia Conference. This was part of the Ad Trade campaign that Sony Entertainment Television did at the Ad Asia Event in November 2003.
MAX, meanwhile, bagged a BDA Bronze for excellent art direction and design – Special Event Promo for Shola Jo Bhadke.
Shola Jo Bhadke was a unique film festival presented by MAX in December 2003, which showcased a series of blockbuster films such as Ram Teri Ganga Meli, Roop Ki Rani Choron Ka Raja and Yeh Nazdeekiyan. The festival was promoted with an innovative on-air and off-air promo.
Says Rajat Jain, executive V-P & business head of MAX, “Winning prestigious awards such as these has firmly established MAX’s top-notch execution of innovative concepts in Programming.”
PROMAX – BDA is a non-profit association dedicated to advancing the role and effectiveness of promotion, marketing and broadcast design professionals in the electronic media. PROMAX&BDA are the world’s foremost organizations working on behalf of those involved in the promotion, marketing, and design of all electronic media representing more than 4,200 member companies and individuals in over 60 countries.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
