Kids
Sesame Workshop, m-Qube introduce cellular ringtones, wallpapers
MUMBAI: Sesame Workshop and m-Qube have launched a web-based Mobile store – mobilestore.sesameworkshop.org, where fans can purchase ringtones and wallpapers featuring Elmo, Big Bird, Oscar and the rest of the Sesame Street characters to personalise their cellphones.
C is for Cookie, Rubber Duckie, People in Your Neighborhood, Sesame Street Theme Song, Elmo’s World Theme Song and Doin’ the Pigeon are just a few of the 30 classic songs fans can purchase.
The site also offers over 100 cellphone wallpapers featuring Sesame Street characters, classic moments from the show, ‘your very own Letter or Number of the Day’, and the local characters that appear in international co-productions of Sesame Street Worldwide.
New and seasonal content will be added regularly. The ringtones and wallpapers are available for $2 – $2.50. Proceeds that Sesame Workshop receives from the ringtones and wallpaper sales help fund educational programs for children around the world.
“Sesame Workshop is always looking for innovative technologies to reach Sesame Streetfans of all ages. We think this is a great way for adults to connect with the children in their life and reconnect with their own childhood,” said Sesame Workshop assistant vice president of business development for interactive media Jeffrey Fleishman.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
