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SES renews deal with Pakistan’s Supernet
NEW DELHI: SES, a satellite operator with a fleet of 53geostationary satellites, has renewed a multi-year multi-million dollar contract with Pakistan‘s satellite network service provider Supernet.
Supernet will acquire C-band capacity on the SES NSS-12 satellite at the prime orbital location of 57 degrees east. The capacity of this satellite, combined with the strong system integration capabilities of Supernet will provide a high quality GSM backhaul services to mobile operators in Pakistan.
This will also expand network coverage in the remote mountainous areas in the northern region and hard to reach southern regions of the country.
Supernet COO Hamid Nawaz was present on the occasion at CommunicAsia2013 and said the company was quite satisfied with the performance of the NSS-12 satellite throughout Supernet‘s networks.
SES Asia-Pacific and the Middle East senior VP commercial Deepak Mathur expressed his satisfaction at working with Supernet since 2010 and delight at being able to support the company‘s growth.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
