Awards
Series Mania announces creation of ‘Best Marketing Initiative Award’
Mumbai: Given the tremendous response and success of last year’s inaugural launch of “Series Mania’s Creative Campaign Award”, Series Mania founder & general director Laurence Herszberg (15-22 March 2024), has announced the creation of a newly named competition “Best Marketing Initiative Award,” a prize awarded by Series Mania to celebrate creativity in series’ marketing, not only for the promotion to the viewing audience (BtoC), but also initiatives undertaken by producers and distributors to raise awareness toward commissioners and buyers (BtoB). The Call for Submissions for this Best Marketing Initiative Award opens on 20 November, and closes on 23 January, 2024.
As with last year’s award, this new initiative responds to the need for producers, distributors, broadcasters and platforms, faced with the dizzying number of series available, to create innovative and unique marketing campaigns so that the series are noticed and have every chance of gaining attention. The best ideas submitted, and the winner will be selected by a Series Mania committee and presented as part of the program during the 2024 Series Mania Forum (19-21 March 2024).
“With a tremendous number of submissions entered last year, and with prices awarded to ‘Doctor Who: Flux’ from BBC Studios, and ‘Lupin’ from Netflix (Jury Special Mention), we knew we were on the right track with this award,” commented Herszberg. “Creativity in series’ marketing is more important than ever before given the sheer number of programs available today and we think it is a natural evolution to also open the stage to BtoB initiatives for 2024.”
“Best Marketing Initiative Award” will be given to the most effective marketing initiative to promote a series, be it original, groundbreaking, or impactful for the audience. The committee will be looking for the best marketing promotion, which may include communication campaigns, experiences, digital/social initiatives, or a striking visual or promo/trailer developed for the launch of a new series or a new season.
https://seriesmania.com/forum/en/best-marketing-initiative-award/
The eligibility requirements for this award include: Creative / social / influencer agencies, producers / studios, international distributors and/or broadcasters / streamers who have set up BtoB or BtoC promotional initiatives for the launch of a series or a new season can apply for this award. For this new edition, campaigns launched in 2022, 2023 and 2024 are eligible. The application must be for a marketing initiative around a fiction series.
Additionally, it was announced that registration is now opening for the 2024 Series Mania Forum, the industry arm of Series Mania. Series Mania Forum head Francesco Capurro added, “It is with great pleasure that we announce that registration for the Forum is now open. We are expecting 4,000 participants from over 60 countries at Lille Grand Palais this year. The 2024 edition is shaping up to be our biggest event yet and we look forward to welcoming everyone back to Lille.”
Awards
Ajay Kakar to chair jury for ad:tech Honours Awards 2026
Industry leaders join jury as nominations surge for marketing tech awards
NEW DELHI: The ad:tech Honours Awards 2026 are gearing up for a bigger second edition, with Ajay Kakar, head of corporate branding at Adani Group, set to chair the jury for India’s technology-focused marketing awards.
Organised in partnership with the International Advertising Association India Chapter, the awards celebrate the growing influence of technology in shaping modern advertising and marketing outcomes. This year’s edition has drawn a strong response from across the industry, signalling rising momentum around innovation in marketing technology.
The organisers say the nominations reflect a wide range of ideas and approaches, highlighting how brands and agencies are increasingly leaning on platforms, tools and data to sharpen their campaigns and connect with audiences more effectively.
Leading the evaluation process, Kakar will head a jury made up of senior leaders from across brands, agencies and technology platforms.
The jury panel includes Amaresh Godbole, CEO, digital technology business at Publicis Groupe; Bishwajeet S, head of marketing and PR at Volkswagen India; Carol Goyal, executive director at Rediffusion and CEO of Aesthetic Intelligence Lab; Kushal Sanghvi, director at Komerz; Lara Balsara, executive director at Madison World; Rana Barua, group CEO India, sea and North Asia; Deepak Oram, senior vice president growth marketing and martech; and Priyanka Khaneja Gandhi, head of marketing and creative solutions at Amazon Ads India.
The ad:tech Honours Awards aim to recognise not just creative campaigns but the smart use of technology that delivers measurable impact and business results. Categories this year reflect the rapidly evolving digital landscape, covering areas such as artificial intelligence, data-driven marketing, content ecosystems, automation, martech and adtech integration, and commerce-led marketing.
The winners will be announced on 17 March 2026 at the Yashobhoomi Convention Centre in New Delhi during ad:tech New Delhi 2026. The event is expected to bring together leaders from brands, agencies, platforms, creators and technology partners for an evening celebrating the ideas and innovations shaping the future of marketing.iconductor industries.
