e-commerce
Serie A club, Napoli partners Amazon to launch merchandise store
MUMBAI: The runner-up club of 2017-18 season, Napoli in Serie A has tied-up with e-commerce giant Amazon to launch an exclusive brand store. The Napoli Amazon brand store has been launched featuring official team products from the club’s technical supplier Kappa along with a full range of Napoli Calcio-licensed merchandise.
Napoli hope the new partnership will make it easier for its international fans to access kit and merchandise.
Napoli president Aurelio De Laurentiis said, “Napoli have become a regular fixture among the top 20 clubs in UEFA rankings, have over 40 million fans worldwide as well as a further 120 million with a passing interest. It is very important to us to be able to offer them easy access to our merchandise, and Amazon offer extraordinarily efficient distribution and order management services,” according to Sportspromedia.com.
The club released its 2018-19 season kit which is starting from 19 August 2018 and the partnership will also reach other markets like Italy, France, the UK and Spain, with the aim to launch in the North American market in the near future.
The Amazon partnership is part of the club’s international development strategy designed to strengthen the Napoli brand in foreign markets.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
