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Sense Original clinches ‘Most Innovative Startup’ at Asia’s Business Excellence Awards 2024
Mumbai: Sense Original Technologies Pvt Ltd has achieved significant recognition by being awarded the prestigious title of “Most Innovative Startup of the Year 2024.” In addition, Sense Original’s founder Mohammed Saalim was honored with the “Most Versatile & Iconic Role as Entrepreneur” at Asia’s Business Excellence Awards. The event, organized by Brandman India in collaboration with the Institute of Entrepreneurship and Management Studies (IEMS), 1worldeducation, and Nation’s Think Tank, was held at Crowne Plaza Mayur Vihar, New Delhi.
The company’s ground-breaking achievements and its relentless fight against counterfeiting have been key factors in earning this distinguished recognition. The Asia’s Business Excellence Awards are renowned for celebrating exceptional innovation, operational excellence, and impactful contributions across diverse sectors. The accolades highlight the brand’s significant role in enhancing standards and its unwavering commitment to eradicating counterfeit products from the market. The awards ceremony marked the presence of Sandeep Marwah, a renowned Indian filmmaker, director, and educator, as the guest of honor who presented the awards.
Expressing his gratitude, Saalim said, “Receiving this award is not just a milestone for Sense Original but a testament to the critical need for authenticity in today’s marketplace. Our commitment to a counterfeit-free future drives us to innovate continually, ensuring that brands and consumers worldwide can trust the integrity of their products. This recognition not only fuels our mission but also highlights the importance of safeguarding consumer trust and brand authenticity.”
The award underscores the impactful role of Sense Original’s technology in creating a safer and more reliable market environment. As the company continues to lead in product authentication, it remains steadfast in its mission to empower authenticity and create a counterfeit-free future for both brands and consumers, thereby enhancing trust and transparency in the marketplace.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
