Applications
SeaChange puts multi-screen video experiences center stage at CES
MUMBAI: SeaChange International, a global multi-screen video software company, has debuted its latest subscriber experiences across iPads, smartphones, PCs and other devices at this week’s International Consumer Electronics Show in Las Vegas.
The new look and feel of the feature-rich Nitro subscriber experience software will provide the consumer front-end for the multi-screen pipeline also enabled by SeaChange’s integrated Adrenalin video platform, Infusion ad platform and Nucleus soft box gateway.
CES visitors to SeaChange booth can search for movies and TV programmes, sharing and commenting via social media, pausing streams on one device and resuming them on another, among other capabilities. SeaChange will also show how it extensively promotes content and places targeted ads throughout multi-device experiences.
SeaChange VP of strategic marketing Alan Hoff commented, “We’re excited to show that our integrated software products can enable video service providers to run full featured and fully monetised multi-screen services. Our customers will see that Adrenalin, Infusion, Nitro and Nucleus, working in concert, deliver captivating experiences at home or on the go with the means to creatively market their offerings and grow their advertising business on every consumer video platform.”
SeaChange Adrenalin is the multi-screen video platform that enables video service providers to manage, monetise and deliver a seamless experience to subscribers across devices. Based on an open service-oriented architecture, this platform incorporates applications focused on business management, content management, monitoring, and client publishers.
SeaChange Nitro – the multi-screen user experience application that enables video service providers to provide a seamless presentation of linear and on-demand content across mobile, PC, tablet and TV screens. Nitro leverages HTML5 to give subscribers intuitive features and functionality to navigate and manage video content on any screen they choose, including catch-up TV, search, recommendations, bookmarking, TV listings and social media.
SeaChange’s Nucleus soft box gateway supports the industry’s RDK (Reference Development Kit) software environment and vendor ecosystem, and enables video service providers’ migration from QAM to IP video so they can offer consumers multi-screen media sharing, whole-home DVR, access to online apps and OTT content, smartphone and tablet apps that act as the TV remote control, and much more.
SeaChange Infusion is the advanced advertising platform that represents the transformation of SeaChange’s television ad technology into an enhanced monetisation platform that unites television and internet ad operations. Infusion enables targeted, multi-screen ad insertion capabilities for pre-, mid- and post-rolls, overlays, banner ads, click-throughs, and companion ads.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
