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Scripps Networks Interactive in deal with Amazon to stream lifestyle shows
MUMBAI: Online retail major Amazon.com has announced a content licensing agreement with Scripps Networks Interactive that will make Prime Instant Video a subscription home to hundreds of episodes from past seasons of TV shows from the Scripps family of brands: HGTV, DIY Network, Food Network, Cooking Channel and Travel Channel.
Prime members can instantly view hundreds of episodes of original programming, including ‘Rachael Ray‘s Week in a Day‘; ‘Anthony Bourdain: No Reservations‘; ‘Cupcake Wars‘; ‘Diners‘, ‘Drive-Ins and Dives‘, ‘Man v. Food‘ and ‘Yard Crashers‘.
Many of the lifestyle programmes from Scripps will also be available for purchase and downloaded from Amazon Instant Video. Amazon Instant Video is a digital video streaming and download service that offers Amazon customers the ability to rent, purchase or subscribe to a catalogue of videos.
Amazon Prime is an annual membership programme for $79 a year that offers customers unlimited Free Two-Day Shipping on items including books, home and garden products, electronics, video games and clothing.
Amazon director of digital video content acquisition Brad Beale said, “The Scripps family of networks – including HGTV, DIY Network, Food Network, Cooking Channel and Travel Channel – airs some of the highest-quality and most popular unscripted lifestyle programming on TV today. We are excited to be the exclusive online-only subscription home for Scripps content and know our customers are going to love getting these great shows as part of Prime.”
This is the first online-only subscription distribution deal for Scripps Networks Interactive.
Scripps Networks Interactive executive VP, content distribution and marketing Henry Ahn said, “One of the guiding principles at Scripps Networks Interactive is to make our valued lifestyle content accessible to consumers wherever and whenever they want. Licensing content from our extensive library to Amazon provides our millions of avid fans with yet another opportunity to engage with our entertaining and informative content. And the Amazon platform is a great complement to our branded products such as books, cookware, furniture and accessories, lighting and more.”
Earlier Amazon and CBS had announced an extension of their non-exclusive licensing agreement, including the subscription debuts of ‘The Amazing Race‘ and Undercover Boss, as well as a deal that will make Prime Instant Video the exclusive subscription home for the series ‘Under the Dome‘ this summer. Amazon had also announced that Prime Instant Video will soon become the exclusive online subscription home for PBS‘ ‘Downton Abbey‘.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
