iWorld
SC grants interim protection to Amazon Prime Video’s Aparna Purohit
New Delhi: The Supreme Court on Friday granted interim protection from arrest to Amazon Prime Video's India originals head Aparna Purohit in the FIR registered by Uttar Pradesh police in connection with the web series, Tandav.
The court was hearing Purohit’s appeal challenging the Allahabad high court order which had denied her petition for an anticipatory bail in FIR filed in greater Noida, reported Bar & Bench. The protection was granted subject to the condition that she would cooperate with the investigation.
The top court also observed that the latest guidelines issued by the Centre to regulate the content on the over-the-top (OTT) platforms were insufficient. "We went through the technology intermediary guidelines. But there's no teeth. No power of prosecution. These are just guidelines. No mechanism to control it. Without legislation you cannot control it," the bench noted.
Solicitor general Tushar Mehta informed the court that the government will prepare a draft law and submit it before court for consideration.
Tandav, a nine-episode political thriller on Amazon Prime Video, landed in controversy after some Hindu groups accused the makers of hurting religious sentiments through certain scenes which allegedly mocked Hindu deity Shiva. This led to registering of FIRs in several cities, barely days after it was released on the OTT platform on 15 January. Amidst the furore, director Ali Abbas Zafar has already issued an unconditional apology on social media stating that the makers have utmost respect for the sentiments of the people of our country.
Amazon Prime Video too, on multiple occasions, has apologised to viewers whose sentiments were hurt by certain scenes in the show. Additionally, the objectionable scenes were either removed or edited, the company stated. “Amazon Prime Video again deeply regrets that viewers considered certain scenes to be objectionable in the recently launched fictional series Tandav. This was never our intention, and the scenes that were objected to were removed or edited when they were brought to our attention. We respect our viewers’ diverse beliefs and apologised unconditionally to anyone who felt hurt by these scenes,” the streamer said in a statement.
iWorld
Micro-Dramas Surge in India, Redefining Mobile Content Habits
Meta-Ormax study maps rapid rise of short-form storytelling among 18–44 audiences.
MUMBAI: Micro-dramas aren’t just short, they’re the snack that ate Indian entertainment, and now everyone’s bingeing between the sofa cushions. Meta, in partnership with Ormax Media, has released ‘Micro Dramas: The India Story’, a comprehensive study unveiled at the inaugural Meta Marketing Summit: Micro-Drama Edition. The report maps how the vertical, bite-sized format is reshaping content consumption for mobile-first audiences aged 18–44 across 14 states.
Conducted between November 2025 and January 2026 through 50 in-depth interviews and 2,000 personal surveys, the research reveals that 65 per cent of viewers discovered micro-dramas within the last year proof of explosive adoption. Nearly 89 per cent encounter the format through social feeds and recommendations, making algorithm-driven discovery the primary engine rather than active search.
Key viewing patterns show a median of 3.5 hours per week (about 30 minutes daily) spread across 7–8 short sessions. Consumption peaks between 8 pm and midnight, with additional spikes during commutes and work breaks classic “in-between moments” that the format fills perfectly. Around 57 per cent of viewing happens in ambient mode (while doing something else), and 90 per cent is solo, enabling more intimate, personal storytelling.
Romance, family drama and comedy lead genre preferences. Audiences show growing openness to AI-generated content, 47 per cent find it unique and creative, while only 6 per cent say they would avoid it entirely. Regional languages are surging after Hindi and English, Tamil, Telugu and Kannada dominate consumption.
Meta, director, media & entertainment (India) Shweta Bajpai said, “Micro-drama isn’t a passing trend, it’s rewriting the rules of Indian entertainment. In under a year, an entirely new category of platforms has emerged, built audience habits from scratch, and created a business vertical that is scaling fast.”
Ormax Media founder-CEO Shailesh Kapoor added, “Micro-dramas are beginning to show the early signs of becoming a distinct content category in India’s digital entertainment landscape. When a format aligns closely with how audiences naturally engage with their devices, it has the potential to scale very quickly.”
The study proposes ecosystem-wide responsibility, universal signposting of commercial intent, shared accountability among advertisers, platforms, creators, schools and parents, built-in safeguards, and formal media literacy in schools.
In a feed that never sleeps and a day that never stops, micro-dramas have slipped into the cracks of every spare minute turning 30-second stories into the new national pastime, one vertical swipe at a time.
