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SBI Life Insurance and Rajasthan Royals franchise unveils ‘helmet’ installation at Sawai Mansingh Stadium
Mumbai: SBI Life Insurance, one of India’s private life insurance companies in India and Rajasthan Royals the cricketing franchise from the state of Rajasthan, inaugurated an enormously larger-than-life ‘helmet’ installation at Sawai Mansingh Stadium, the franchise’s home ground in Jaipur. The helmet installation, measuring an impressive 15 feet in height and 18 feet in width, prominently placed right at the entrance of the stadium is a visual treat for the visiting cricket fans and also the larger populace around the city. With its grand scale and unique design, the objective for the ‘helmet’ installation is to spread awareness about the importance of protection and how it acts as an enabler for individuals to pursue their dreams. capture the attention of citizens to encourage them to make life safety a priority and wear helmets while riding.
The inauguration was done by SBI Life Insurance chief of brand, corporate communication & CSR Ravindra Sharma and Rajasthan Royals CEO Jake Lush McCrum in presence of Rajasthan Royals Fast Bowling Coach Separamadu Lasith Malinga, Rajasthan Royals Assistant Coach & head of academy Siddharth Lahiri ; Rajasthan Royals fielding coach Dishant Yagnik, and other dignitaries.
SBI Life’s alliance with Rajasthan Royals franchise as a lead helmet partner in 2023, leverages the immense admiration of cricket in India to emphasise on the role of protection played by helmet on ground, similar to that of insurance in life, both of which essentially act as enablers for individuals to pursue their dreams. Helmet being one of the most visible assets in cricket offers an extraordinary opportunity for SBI Life to symbolically emphasise on the important role of insurance as an enabler in life, especially to the cricket fans across the country.
Speaking at the unveiling of the helmet installation, Sharma said, “In today’s era of quick commerce, brands need to increasingly find ways to be part of conversations that the consumer engages in their day to day lives. As the cricket frenzy grips the nation, we at SBI Life are exploring innovative ways to engage the larger populace with meaningful conversation around the importance of protection as an enabler for individuals to pursue their dreams. The larger-than-life helmet installation prominently placed at the entrance of Sawai Mansingh Stadium in Jaipur, is a definite conversation starter and will help seed the thought of protection among the growing cricketing fanbase, by associating it with their favourite sport. In our endeavour to spread insurance awareness we shall continue to undertake a host of such initiatives and we hope that it inspires fans across our cricket crazy nation to think about the importance of protection.”
McCrum commented, “We always explore different ways through which we can activate our partners and engage our supporters along with the community at large. This installation is a part of the larger campaign of creating awareness about the importance of protection through insurance, and we believe that given the footfall we are going to see at our home of Sawai Mansingh Stadium, we will be able to create a really strong impact.”
According to records of the State Transport Department, every year approximately 4000 people lose their lives in accidents in Rajasthan for not wearing helmets. Another recent report of the Ministry of Road Transport and Highways states that a total of 46,563 people who were not wearing helmets have lost their lives in road accidents in 2021 across the country. The installation is part of a public awareness campaign to emphasise on the role of “protection as an enabler” for individuals to pursue their dreams.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
