News Broadcasting
SAVVIS enables international emmy awards judging from home
CANNES: The International Academy of Television Arts & Sciences, producers of the International Emmy Awards, will now enable their 500 judges to screen this year’s award nominations at home over the SAVVIS network and power sixteen judging centers.
This has been made possible by SAVVIS Communications, a leading global managed services provider and the exclusive provider of broadband to the International Emmy Awards.
The International Emmys cater to television programmes produced outside of the United States. SAVVIS this time will save the Academy time and money by digitizing the International Emmy Award nominated programmes and offering the judges a secure, online screening process via SAVVIS’ secure, high performance global IP network. This will result in the Academy not only saving time but also the cost factor of producing and shipping hundreds of tapes in multiple formats to locations around the world.
“Our industry-leading Internet-based screening process is the future of the business. It integrates broadband transmissions and network solutions to deliver a simultaneous, worldwide judging system for the International Emmy competition,” says International Academy of Television Arts & Sciences president Bruce Paisner. “Previously, the International Emmy judging process was costly and time-consuming. Now SAVVIS’ global media services have converged the digitization and distribution of the nominated shows by allowing us to benefit from SAVVIS’ managed services and global IP network.”
SAVVIS’ strategic approach is based on the use of virtualization technology, a utility services model, and automated software management and provisioning systems. This allows SAVVIS to dynamically provision and manages its customers’ dedicated network, hosting, server, and storage solutions from an IT resource pool offering improved performance and flexibility at a lower total cost
SAVVIS’ Global Rich Media Services vice president & general manager Darcy Lorincz says “We can help companies manage every step of the content lifecycle process – from creation to distribution, from film and video, to images and audio in virtually any format or bit-rate.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
